Digital & Social Media Manager - Vice President

Opportunity Review: Digital & Social Media Manager - Vice President at Citi

This role within Citi's Enterprise Services and Public Affairs team presents a compelling opportunity for a skilled digital and social media professional looking to make a significant impact on a global scale. The Communications team is described as nimble, dynamic, and responsible for a wide array of critical functions, from executive communications to corporate reputation and business line support. This position is ideal for individuals who thrive in high-energy environments and possess a proactive, problem-solving mindset.

Advantages for Potential Candidates:

• Strategic Impact: You will play a key role in shaping and executing Citi's social media and digital content strategy, directly contributing to reputation management and stakeholder engagement for a global workforce of over 200,000 colleagues.
• Dynamic and Diverse Work: The role offers exposure to a broad spectrum of communication initiatives, including executive communications, corporate reputation programs, and support for various business lines. This ensures a varied and engaging daily workload.
• Global Reach: Opportunities to work with a global team and impact communications across a vast international network.
• Career Development: The position requires and fosters a strong understanding of digital trends, content strategy, social listening, and measurement. This is an excellent platform for professional growth in the evolving digital communications landscape.
• Collaborative Environment: You'll partner closely with senior leadership, various internal teams, and global counterparts, providing a rich networking and learning experience.
• Brand Stewardship: As a steward of Citi's brand voice, you'll ensure consistency and effectiveness across all digital platforms.
• Innovation Focus: Encouragement to identify new trends, best practices, and white-space opportunities in the social and digital space.
• Commitment to Employee Well-being: Citi emphasizes putting employees first with comprehensive benefits, including a hybrid working model, generous holiday allowance, performance-related bonuses, private medical insurance, and extensive learning and development resources.

Key Considerations for Your Career Path:

• Proactive and Agile Mindset: The team values individuals who can anticipate needs, think quickly, and effectively problem-solve unexpected challenges. A client service attitude and a sense of humor are also highly regarded.
• Content Mastery: A strong ability to distill complex information into easily digestible and compelling digital content for diverse audiences is paramount. Experience in content management and development is essential.
• Digital and Social Media Expertise: Deep knowledge of social media channels, platforms, best practices, and emerging trends is a prerequisite. Familiarity with social listening tools and issues management is also crucial.
• Technical Acumen: Experience interfacing with technical roles, understanding content management tools (like Sprinklr), and a comfort level with AI tools in communications will be highly beneficial. Knowledge of SEO/GEO is also a plus.
• Stakeholder Management: Success in this role will depend on your ability to collaborate effectively with a wide range of internal stakeholders, including senior leadership, technology teams, and marketing/business units.
• Risk Assessment: A strong understanding of risk assessment, particularly concerning the firm's reputation, compliance with regulations, and ethical conduct, is a non-negotiable aspect of the role.
• Measurement and Optimization: A data-driven approach to adapting and improving social media and web presence through metrics reporting and monitoring is expected.
• Brand Voice Consistency: The ability to maintain a consistent and impactful brand voice across various business units and campaigns is vital.

This role offers a significant opportunity to contribute to a leading global financial institution, leveraging and expanding your digital communication skills in a dynamic and supportive environment. If you are a strategic thinker with a passion for digital storytelling and reputation management, this position could be an excellent next step in your career journey.