Global Creative Technology Director
... partners, eg.,Vidmob, Creative Intelligence/WPP. Identifying pilots (with BGs/BUs), evaluating success, and scaling where appropriate. Lead the area of Generative AI as related to Creative Technology, including driving pilots with BGs/BUs, evaluating success, assessment/analysis of Gen AI (for Marketing) technology partners, best practice guidelines, pilot frameworks, etc. As well as setting a
... partners, eg.,Vidmob, Creative Intelligence/WPP. Identifying pilots (with BGs/BUs), evaluating success, and scaling where appropriate. Lead the area of Generative AI as related to Creative Technology, including driving pilots with BGs/BUs, evaluating success, assessment/analysis of Gen AI (for Marketing) technology partners, best practice guidelines, pilot frameworks, etc. As well as setting a