CRM Manager (London, GB)

CRM Manager

Currys London Campus at Waterloo Permanent Full Time Grade 4

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.1 million Pay Monthly customers. We’re pretty sure our success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM-only deals, right up to the latest smartphones from the big-name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future. iD Mobile is an exciting place to work. We’re a relatively young and dynamic start-up, and we value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs. We’re a little different to other start-ups, though, because we’re part of Currys PLC, Europe's leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we’re part of a much bigger family. The purpose of the CRM Manager is to lead the campaign build, deployment, and insight across the subscription lifecycle. This involves supporting the Senior Manager to devise a strategy that uses new data, mar-tech, propositions and content to deliver revenue growth and customer retention.

Key Responsibilities:

Develop a year-round CRM campaign strategy that is automated, personalised and commercially focused Working with Trading and Retention teams to produce plans that meet their objectives and report back on campaign performance Lead projects and (when required) approve iD projects on behalf of CRM Work closely across Business Standards, GTM & the Operations teams to optimise campaign delivery and supplier involvement Collaborate on the implementation of segmentation, product, and propositions, selecting audiences and channels that deliver against growth, margin and retention KPI targets Develop new program activity to support iD growth Review campaign performance through an optimisation roadmap Implement new tracking/ monitoring of automated activity Look externally for inspiration on how to improve current performance At least 3 years CRM campaign experience (agency or client-side)

Required Skills & Experience:

Leading the build, test, and deployment of CRM communications across a Subscription journey Adobe platform data model, including the review of workflows, QA checks and personalisation scripts Analyse learnings and devising new strategies to improve KPIs Approving copy, content, and visual imagery in high volume campaigns Hybrid working experience with online project management experience Movable Ink, Google Analytics, Excel, and other MS package knowledge Mobile and/ or retail industry experience (preferably Subscription – New Sales)

Desirable:

Push Notification and Direct Mail experience Understanding of HTML template principles, including accessibility and vulnerable email design

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme Private Medical Insurance Life Assurance Fantastic Colleague Discounts on Tech with Currys and iD Mobile Access to Champion Health Hybrid Working (with an expectation to meet in person 2-4 times per month)

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.