External Communications Officer

Because we strive to put people first.   Culture, our way. 

People and Culture at Primark

Whats a career at Primark all about? The positive impact youre making, the experiences youre having and the people youre with. Youre our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

Our team has created a workplace of inspiration and growth. Be a part of building an inclusive and empowering culture, where every colleagues unique abilities are recognised and celebrated. Collaborate with a team committed to the wellbeing of our workforce and define what it means to work at Primark.

What Youll Do as External Communication Officer

In your role, youll collaborate with different people across a range of skillsets. Heres a flavour of your day-to-day:  

Act as a core member of the UK external communications team, leading press office activities by managing media enquiries, drafting statements, and mitigating reputational risks.Support UK communications campaigns and announcements, including store openings, partnerships, and sustainability initiatives, ensuring consistent and impactful messaging.Facilitate and manage broadcast opportunities and filming requests in stores, coordinating with internal teams to deliver smooth execution.Conduct media monitoring and coverage analysis, providing insights and supporting research tasks to inform communication strategies.Create high-quality media materials, including press releases, statements, Q&A documents, website and LinkedIn content, ensuring alignment with brand tone and objectives.Build strong relationships with internal stakeholders across Corporate Affairs, Brand & Marketing, Fashion Comms, and Product teams, while collaborating with Customer Service and Social Media teams to address issues and protect brand reputation.

What Youll Get 

People are at the heart of what we do here, so its essential we provide you with the right environment to perform at your very best. Lets talk lifestyle:   

Lets talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What Youll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

Minimum 3+ years experience in communications for a consumer-facing brand or PR agency, ideally within Retail, Fashion, or FMCG sectors, with proven media-facing expertise.Strong press office experience, including managing media enquiries, advising stakeholders, and drafting accurate, timely responses under pressure.Excellent written and verbal communication skills, with the ability to craft compelling content and maintain composure in fast-paced environments.Highly organized and deadline-driven, capable of prioritizing multiple tasks effectively while collaborating across cross-functional teams.Proficient in social media tools, media monitoring, and reputation tracking, with solid IT skills in MS Word, Excel, PowerPoint; experience with Canva is a plus.Strong interpersonal skills and a positive, can-do attitude, able to build relationships across the business and work collaboratively while demonstrating resilience and professionalism.

Does this sound like you? Great, because we cant wait to see what youll bring. Youll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, were excited about our future - and were excited to develop yours.  

About Primark 

At Primark, people matter. Theyre the beating heart of our business and the reason weve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.     

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

 All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isnt one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

 

If you require extra support at any stage of the selection process, please get in touch with our team at [email protected].

REQ ID: JR-4137