International CRM and Conversion Officer

Are you a CRM communications professional with a passion for international student recruitment? Do you enjoy crafting engaging, data-driven campaigns and improving the customer journey from enquiry to enrolment? If so, join the University of East London as our International CRM and Conversion Officer.

University of East London

Founded in 1898, we at the University of East London (UEL) are proud to change lives through education. Our goal is to advance industry 5.0 careers-first education and provide a clear path to the jobs and opportunities of the future. We’re committed to driving diversity in the 5.0 talent pipeline, working in partnership to promote talent wherever it is found and creating a balanced, inclusive, and green future.

But we can't achieve this goal alone. We need forward-thinking, innovative, and curious individuals like you to join our community and help us craft our future. As part of our team, you'll have the opportunity to work with a diverse range of people who share your passion for creating positive change. We’re an inclusive and welcoming community that is constantly moving forward, never satisfied with the status quo.

About Us

UEL’s CRM (Dynamics 365) delivers end-to-end communication and customer service across the student journey, from initial enquiry to alumni membership. Since its launch in 2020, the system has been adopted by 30 diverse teams.

The CRM Centre of Expertise (COE) is part of the Change and Transformation team within our External Relations Directorate. The International CRM and Conversion team, the COE Business Support Team, and the UK Recruitment CRM and Conversion team are strategically aligned to enhance collaboration and effectiveness. This structure enables CRM specialists to work together in delivering high-impact recruitment campaigns. The teams closely collaborate with colleagues in IT Services, the Strategic Development and Delivery Directorate, and CRM users across the university, ensuring the system is optimised to support recruitment and conversion objectives.

About the Job

Working closely with the International CRM and Conversion Manager, you will play a key role in delivering personalised, multi-channel recruitment and conversion campaigns for prospective international students.

You’ll design, copywrite, implement and optimise CRM communications across email, SMS and WhatsApp, ensuring campaigns are targeted, data-driven and aligned with international recruitment priorities. Using Microsoft Dynamics 365 and associated tools, you’ll help create a seamless and engaging journey from enquiry through to enrolment.

This is an excellent opportunity for someone who enjoys combining creativity with data, and who wants to develop their CRM and marketing automation expertise in a fast-paced, collaborative environment.

What You’ll Be Doing

Designing, copywriting and delivering automated and manual CRM campaigns aligned to UEL’s brand and messaging.Supporting regional and global international recruitment plans through targeted communications.Segmenting and testing data to ensure the right message reaches the right audience at the right time.Working collaboratively with teams across the university to ensure content is on-brand and audience-appropriate.

About You

We are looking for team members who will be part of embedding an innovative practice and a digital first mindset within our External Relations Directorate. We seek individuals who not only enjoy working in an agile environment but also demonstrate a willingness to embrace new technology and transformational change. Together, we aim to cultivate a culture of 'continuous new', staying updated with emerging technologies and best practice across the sector.

To succeed you’ll have experience delivering digital communications campaigns, strong copywriting skills, and confidence using CRM marketing systems (ideally Microsoft Dynamics). You’ll be analytical, well organised, and comfortable working with data, while maintaining a customer-first mindset.

Benefits Package

At UEL, we believe that a great role is about more than just a salary. It’s about the complete package, including our outstanding work environment and inclusive culture.

We offer a genuinely competitive salary, dependent on experience (DOE), and a range of excellent benefits.

You can explore our full benefits package here: https://uel.ac.uk/benefits-professional-services-positions

Building an Inclusive Future

As an inclusive, equal-opportunities employer, our Stonewall membership and Athena Swan awards reflect our ongoing dedication to Equality, Diversity and Inclusion and we’re committed to closing the diversity pay gap. We’re proud of the progress we’ve made and honest that there’s more to do. We’re determined to keep moving forward so everyone at UEL can thrive.

We're a disability confident employer and value all applications. Please let us know if you require any reasonable accommodations throughout the recruitment process.

If you're ready to join a University that values your outstanding skills and perspectives and is dedicated to making a difference, we invite you to explore a career with us. We are excited to welcome versatile individuals who are committed to advancing their careers while making a positive impact on the world.

 

Please note that this advert may close earlier than the deadline if we receive many applications. We encourage you to submit your application as soon as possible.

Closing Date: 23 Jan 2026

Team: Support - UELPS Ltd

Salary: £39,824 to £45,281 per annum inclusive of London Weighting