Marketing Development Representative

Requisition #: 16960

Ansys is now a part of Synopsys. Synopsys, Inc. (Nasdaq: SNPS) accelerates technology innovation from silicon to systems. Catalyzing the era of pervasive intelligence, we deliver design solutions, from electronic design automation to silicon IP, to system design and multiphysics simulation and analysis. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow. Learn more at www.synopsys.com.

Summary / Role Purpose

This position plays a key role in managing marketing generated leads via the qualification and routing on behalf of ANSYS, Inc. The focus is to qualify engagements with the intent of delivering sales ready leads based on predetermined criteria. In addition to lead qualification and demand generation, the Lead Development Representative is responsible for engaging customers during ANSYS events and tradeshows, updating the CRM databases with information gathered with every prospect engagement. The Lead Development Representative is an active team player, fostering sales, channel partners and marketing collaboration and alignment towards joint goals.

Key Duties and Responsibilities

Support the lead routing and administration process at ANSYS Follow up on prospect inquiries concerning ANSYS software products Effectively partner and work across the Marketing, Sales, Channel Partners and Product teams Work closely with key internal teams to develop account intelligence, relationship maps, and use case opportunities through direct account engagement and insight tools Leverage marketing campaigns (marketing material, seminar, webinar etc.) to develop and nurture leads for sales Apply operational expertise to identify leads and pass them to the appropriate opportunity owner based on defined business segmentation Participate in ANSYS events, tradeshows and digitally led customer engagement programs. Demand Generation for ANSYS events in assigned territory Update the CRM database or other databases with lead and/or contact info and account/prospect intelligence gathered to provide visibility to market opportunities in assigned territory Provide market feedback to the management team to optimize positioning of offerings Develop and communicate ongoing improvements to the process of prospecting for and qualifying leads Work on special projects as directed by the Manager, Lead Development

Minimum Education/Certification Requirements and Experience

Bachelor’s degree or 4 years of full-time employment required with High School diploma. Bachelor’s degree preferred in business or marketing Relevant experience in an inside sales or marketing role is desired, which can include direct employment, contracted employment or internship. Experience working in a sales and/or customer relations environment Technical aptitude and/or experience in an industrial/technical sales environment Excellent record of customer service and customer satisfaction Skilled at initiating phone discussions and overcoming objections Strong prospecting and lead qualification skills Ability to leverage social media to identify and engage with key decision makers Understanding of sales automation tools (SalesForce.com experience is a plus) Outstanding written and verbal communication skills in local language.

Preferred Qualifications and Skills

Well-organized, self-directed team player. Remains open to others’ ideas and exhibits willingness to try new things Able to assess business opportunities based on predetermined criteria to align opportunities with sales Able to understand industry issues and apply software value statements to engage with prospective customers in a meaningful and mutually beneficial manner Ability to formulate communication strategies based on behavior style tendencies Ability to engage with prospective customers based on open probes and creation of value statements Establish and maintain credibility with the internal sales team and prospective customers Adapts to changes in the work environment, manages competing demands and can deal with frequent change, delays or unexpected events Prioritizes and plans work activities, uses time efficiently and develops realistic action plans Willing to take direction, engage in training and apply techniques and constructive criticism to improve performance Demonstrates accuracy and thoroughness and monitors own work to ensure quality and can read and interpret written information Demonstrates professionalism, discretion, and good judgment in all interactions with co-workers, customers, vendors and others Consistently at work on time, follows instructions, responds to management direction

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

At Ansys, part of Synopsys, we want talented people of every background to feel valued and supported to do their best work. We consider all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.