Paid Social Director & AI Lead

The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed, as well as leading Ai exploration and innovation. Job Description: Key responsibilities: Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel Ensures best practice and innovation in all Paid Social activities Manages and maintains client relationships and is the main point of escalation for client issues Typically works on multiple, large or complex clients and develops overall strategy and goals for the team Manages and develops direct reports and is accountable for complete team development Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability Contributes to new business development when required AI Exploration & Innovation Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing Location: Manchester - Bonded Warehouse Brand: Dentsu Media Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work