Reputation & Campaign Insights Manager

Embark on a career-defining journey with Lloyds Banking Group as a Reputation & Campaign Insights Manager. This role offers a compelling opportunity to contribute to an award-winning Group Corporate Affairs function, shaping the strategic direction of campaigns and reputation management for a leading financial institution.

At its core, this position is about understanding what truly matters to audiences and leveraging that insight to build and protect the reputation of Lloyds Banking Group as the bank that helps Britain prosper. You'll be instrumental in translating complex data into actionable strategies, driving impactful, data-led campaigns that resonate and foster positive public perception.

Advantages for Potential Candidates:

• Strategic Impact: Play a pivotal role in developing and executing reputation strategies, directly influencing how Lloyds Banking Group is perceived by key stakeholders and the public.
• Data-Driven Innovation: Work at the forefront of data analysis and insight generation, utilizing advanced techniques and AI tools to inform campaign development and strategic decision-making.
• Career Growth and Development: Join a forward-thinking organization that invests heavily in its people, data, and technology. This role provides ample opportunities for learning, professional development, and career progression within a large, dynamic group.
• Award-Winning Environment: Be part of a recognized and respected Corporate Affairs function, working alongside talented professionals in a collaborative and supportive setting.
• Flexible Working: Lloyds Banking Group embraces a hybrid working model, offering flexibility with a blend of office-based and remote work. Specific arrangements include hybrid working and job share options, catering to diverse lifestyle needs.
• Comprehensive Benefits: Beyond a competitive salary range of £59,850 - £73,150, candidates can expect a generous pension contribution (up to 15%), an annual performance-related bonus, share schemes, adaptable lifestyle benefits, 30 days' holiday plus bank holidays, and a robust package of wellbeing initiatives and parental leave policies.

Key Considerations for Your Career Path:

• Analytical Prowess: A strong foundation in data analysis and visualization is essential. You'll need to be adept at collating existing knowledge, identifying optimal data utilization, and pinpointing areas for further investigation.
• Storytelling with Data: The ability to translate data into compelling narratives that influence decision-making is paramount. Confidence in presenting insights in an engaging manner will be key to your success.
• Research Expertise: A solid understanding of various primary and secondary research techniques, including social listening, is required. The capability to transform raw information into practical, actionable insights is a significant advantage.
• Strategic Thinking: You'll need to understand how broader external factors – political, regulatory, economic, and technological – can impact reputational strategy. This role requires proactive horizon scanning and competitor analysis.
• Collaboration and Influence: While self-motivated, you must also thrive in a collaborative team environment. Strong influencing skills are necessary to facilitate discussions and gain buy-in from senior stakeholders.
• Project Management: Familiarity with project management, including Agile methodologies, and experience in supplier and budget management are important for ensuring efficient delivery of insight projects.
• Mentorship Potential: The role involves supporting team members, making confident mentoring skills a valuable asset.

This opportunity is ideal for a driven and insightful professional looking to make a tangible difference within a purpose-led organization. If you are passionate about reputation, adept at uncovering and communicating insights, and eager to contribute to a legacy of helping Britain prosper, this role presents a significant opportunity to advance your career.