Senior Brand Manager, Hardys Europe (Weybridge, United Kingdom)

Are you ready to steer one of the world's most iconic wine brands into the future?

Accolade Wines, a global powerhouse with a rich heritage and a diverse portfolio of over 50 iconic brands, is searching for a dynamic Senior Brand Manager to lead the Hardys portfolio in Europe.

About Us

Crafting wines since 1836, Accolade Wines is more than a company; we're a global team united by a passion for quality, innovation, and creating memorable experiences.

As an Employer of Choice, we pride ourselves on creating a positive and rewarding workplace for our people.

Our portfolio of acclaimed brands including Hardys, Grant Burge, Jam Shed, and many more, are celebrated worldwide.

About the Role

The Senior Brand Manager - Hardys Europe, will be at the helm of developing and executing robust brand plans that align with our global strategy. Reporting to the Global Brand Director - Hardys (with a dotted reporting line to a local European Marketing Manager), you'll ensure the Hardys portfolio resonates with European consumers, leveraging insights to drive engagement and growth.

This is a rare opportunity to shape our global brand strategy whilst also driving the brand's presence in Europe / EMEA!

Key Responsibilities:

Develop and implement comprehensive brand plans consistent with global positioning.

Champion the Hardys portfolio, presenting key brand opportunities to senior management.

Drive new product development and the innovation pipeline.

Collaborate with local Category teams to uncover insights and guide communication strategies.

Manage relationships with key agency partners to ensure optimal performance.

Translate brand strategy into effective trade solutions.

Oversee portfolio profitability, optimising A&P investments and ensuring cost-effectiveness.

What You'll Bring:

We're looking for a marketer who has earned their stripes on global brands. Your strategic mindset and innovative spirit will drive Hardys to new heights.

You'll be adept at prioritising your workload, working across multiple countries and markets, managing substantial budgets, and navigating cross functional stakeholder relationships.

8+ years of experience in FMCG/alcohol brand marketing (Preferably with large global brands) Experience working across multiple countries/markets Strategic mindset with a focus on innovation and consumer engagement Strong track record of managing large A&P budgets Highly accountable and results-driven mindset with expertise in measurement and evaluation to ensure strong ROI Ability to uncover powerful consumer insights and guide communication strategy Collaborative style with well-developed communication, presentation, and influencing skills Experience working in matrix cross-region/functional teams Passion for wine Marketing degree or similar qualification (highly desirable)

Why Join Accolade Wines?

At Accolade Wines, you’ll work with world-class talent in an environment that celebrates creativity and teamwork. With hybrid working arrangements, you can balance flexibility with the chance to make a significant impact.

Specifically we offer:

Annual staff wine allowance and access to unique wine specials Paid Parental Leave Start your weekend early with our Fast Friday finishes! Modern office located in Weybridge with hybrid working (Up to 2 days per week from home) Go Beyond Day - make a difference in your local community Access to an extensive online learning library Private Health Insurance Discounts & Annual Flu Vaccination Program Employee Assistance Program & Various exclusive employee discounts

Want to find out more? Watch us in action here.

Ready to Uncork Your Potential?

If you’re ready to take your brand marketing career to the next level, we’d love to hear from you.

Join us, and let’s toast to a future brimming with opportunities!

At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.

#LI-DNI