Senior Content and Channels Manager

Unlocking Global Impact: A Review of the Senior Content and Channels Manager Opportunity at Unilever

For seasoned digital communication professionals seeking to make a significant global impact, the Senior Content and Channels Manager role at Unilever presents a compelling career trajectory. This position offers a unique opportunity to lead and shape Unilever's corporate narrative across critical digital platforms, influencing reputation and fostering trust on an international scale.

The Opportunity: What Makes This Role Stand Out?

• Strategic Leadership: This role is not just about managing content; it's about defining and evolving Unilever's global content strategy. You will be instrumental in amplifying the company's story, showcasing its innovation, sustainability efforts, and financial strength through compelling, social-first storytelling.
• Innovation at the Forefront: A key aspect of this position is driving the content pipeline and innovation roadmap. Candidates with a visionary mindset and a passion for embracing emerging technologies, including AI, will find ample scope to implement cutting-edge approaches and future-proof content strategies.
• Global Reach and Influence: Working across Business Groups, Brands, and Functions, you'll have the chance to influence perception among a wide array of stakeholders, including investors, business leaders, and opinion formers. This is a platform to shape global reputation and build enduring trust.
• Empowering Storytelling: As the leader of a global center of excellence, you will equip local markets with the tools, insights, and best practices needed for powerful storytelling. This leadership component offers a chance to mentor and develop talent across the organization.
• Data-Driven Impact: A strong emphasis on measurement and optimization means your work will be data-informed, allowing for continuous improvement and demonstrable impact. If you are passionate about translating insights into enhanced user experiences and content performance, this role is ideal.
• Commitment to Diversity and Inclusion: Unilever's dedication to creating an inclusive workplace is evident. The company actively embraces diversity and is committed to providing reasonable adjustments throughout the application and interview process, ensuring all candidates can present their best selves.
• Flexible Working Considerations: While advertised as full-time, Unilever is open to discussing flexible working options, demonstrating a commitment to work-life integration and fostering a family-friendly environment.

Key Considerations for Aspiring Candidates:

• Experience Threshold: The role requires a minimum of 8+ years of experience in Digital Communications or Digital Marketing, with a proven track record in content creation and social media management.
• Strategic and Creative Acumen: Beyond technical skills, candidates should possess visionary thinking and creativity, coupled with a relentless focus on delivery. Industry thought leadership will be highly valued.
• Deep Social Media Expertise: A comprehensive understanding of paid media, influencer management, and best practices across various social platforms is essential.
• Resilience and Adaptability: The ability to thrive under pressure, navigate ambiguity with confidence, and demonstrate exceptional judgment is crucial for success in this dynamic global role.
• Leadership Experience: Prior leadership experience, including line management and budget responsibility, is a key requirement, highlighting the significant responsibility associated with this position.
• Location Flexibility: Candidates should be aware of the proposed location changes. The role is currently based at 100VE (100 Victoria Embankment, London), with a potential move to a new campus in Kingston-upon-Thames in early 2025, or remaining at 100VE until 2027. Consultation with staff will clarify future team locations.

In Conclusion:

The Senior Content and Channels Manager role at Unilever is a prime opportunity for a strategic, creative, and data-driven communications leader. It offers the chance to shape global reputation, drive innovation in digital storytelling, and contribute meaningfully to a world-leading organization. If you are driven by impact, possess a passion for compelling narratives, and are eager to lead in a dynamic and inclusive environment, this position warrants serious consideration for your next career move.