Senior UX Copywriter

Review: Senior UX Copywriter at Barclays – Shaping Digital Experiences with Impact

This opportunity at Barclays for a Senior UX Copywriter presents a compelling proposition for experienced professionals seeking to make a tangible impact on user-centered digital experiences within a leading financial institution. The role is strategically positioned to influence the clarity, purpose, and emotional resonance of content across critical customer journeys, directly contributing to both customer needs and measurable business outcomes.

Key Advantages for Potential Candidates:

• Strategic Influence: As a Senior UX Copywriter, you will be instrumental in conceptualizing, designing, and implementing digital banking products and experiences. This involves a high degree of ownership and the ability to translate complex business requirements into intuitive and engaging user interfaces.
• Cross-Functional Collaboration: The role emphasizes advanced collaboration with diverse teams, including product managers, developers, and business analysts. This provides an excellent platform to hone communication skills, build advocacy, and understand the broader ecosystem of product development.
• End-to-End Ownership: You will have the opportunity to be involved in the entire lifecycle of UX copy creation, from initial briefing through to final delivery. This offers a comprehensive understanding of how content shapes user journeys and drives success.
• Data-Informed Design: A strong emphasis on user research, usability testing, and data analysis means your design decisions will be grounded in insights, allowing you to directly correlate your work with commercial and customer outcomes.
• Industry Exposure: Experience within the financial services industry is highly valued, offering candidates the chance to deepen their expertise in a dynamic and regulated sector. A foundational understanding of related disciplines like UX research and design further enhances this benefit.
• Growth and Development: The mention of mentoring, process improvement, and knowledge sharing suggests a supportive environment for professional growth. Furthermore, the Assistant Vice President expectations outline clear pathways for leadership and significant contribution, whether through team leadership or guiding complex assignments as an individual contributor.
• Location Flexibility: The option to work from either Northampton or Manchester provides geographical flexibility, catering to a wider pool of talent.

Key Considerations for Your Career Path:

• Breadth of Expertise: The role requires a robust skillset encompassing content strategy, voice and tone development, conversational design (including chatbots), and a strong focus on readability. Candidates should be confident in their advanced proficiency in these areas.
• Strategic Acumen: Beyond technical UX writing skills, success in this position will hinge on strong business acumen, strategic thinking, and an understanding of digital and technology landscapes. Candidates are encouraged to demonstrate how their skills align with these broader organizational objectives.
• Risk and Controls Awareness: A significant aspect of the role involves evaluating technical feasibility, legal compliance, and potential risks. Candidates should be prepared to demonstrate an understanding of risk management and controls, particularly within a financial services context.
• Leadership Potential (or Influence as IC): Whether leading a team or guiding complex assignments, the role demands proactive leadership qualities. The description of Assistant Vice President expectations highlights the need for influencing decision-making, contributing to policy, and fostering environments where colleagues can thrive.
• Barclays Values: Successful candidates will need to embody the Barclays Values (Respect, Integrity, Service, Excellence, Stewardship) and the Barclays Mindset (Empower, Challenge, Drive). Understanding and aligning with these core principles will be crucial for integration and effectiveness within the organization.

In conclusion, the Senior UX Copywriter role at Barclays is an exceptional opportunity for seasoned UX copywriters looking to elevate their careers by shaping impactful digital experiences within a respected financial institution. It offers a blend of strategic influence, collaborative engagement, and data-driven design, with clear avenues for professional development and leadership. Candidates who possess a strong command of UX writing principles, coupled with strategic thinking and a commitment to excellence, will find this role to be a highly rewarding next step in their career.