Digital Channel Manager at Barclays: An Opportunity for Impactful Career Growth

Barclays is seeking a driven and experienced Digital Channel Manager to play a pivotal role in shaping and enhancing customer experiences across their digital platforms. This is a fantastic opportunity for a professional looking to make a significant impact within a leading global financial institution. This review aims to highlight the advantages of this role and key considerations for potential candidates.

Why This Role is Compelling for Your Career Path:

This Digital Channel Manager position offers a unique blend of strategic oversight and hands-on execution, ideal for individuals passionate about digital customer journeys. Here are some key advantages:

• Drive Customer-Centric Innovation: You will be at the forefront of improving customer experiences on Barclays' website, app, and online banking platforms. This involves actively influencing and optimizing user journeys from start to finish, ensuring a seamless and engaging interaction for millions of customers.
• Strategic Influence and Leadership: The role requires you to lead optimisation efforts, conduct in-depth market and competitor research, and present actionable recommendations to senior leadership. This provides a platform to develop strong strategic thinking and influence decision-making at a high level.
• Cross-Functional Collaboration: You will collaborate closely with a diverse range of teams, including journey owners, content and product owners, brand, design, and paid media specialists. This fosters a broad understanding of business operations and cultivates strong collaborative skills.
• Data-Driven Decision Making: A core component of this role involves leveraging web analytics and user behaviour data to identify pain points, prioritise enhancements, and measure the impact of changes. This emphasis on data analytics will hone your analytical prowess and ability to translate insights into tangible improvements.
• Exposure to Cutting-Edge Digital Practices: The role provides hands-on experience with crucial digital capabilities such as SEO, journey mapping, A/B testing, personalisation, and UX optimisation. Experience with advanced tools like Adobe Analytics, AEM, and Adobe Target, or similar digital experience analytics platforms, will be highly valued, offering a chance to work with industry-leading technologies.
• Career Development in a Complex Environment: Working within a large, complex organisation like Barclays provides invaluable experience in navigating intricate structures, managing diverse stakeholders, and delivering results in a regulated industry. This is a significant stepping stone for career advancement.

Key Considerations for Aspiring Candidates:

To thrive in this Digital Channel Manager role, candidates should be prepared to demonstrate a strong foundation in several key areas. Careful consideration of these requirements will help you assess your suitability and prepare for the application process:

• Proven Stakeholder Management: The ability to effectively manage relationships and influence diverse stakeholders across different departments is paramount. You must be comfortable leading and influencing even without formal line authority.
• Deep Digital Expertise: A thorough understanding of digital channels, website capabilities (including SEO, journey mapping, A/B testing, personalisation, and UX optimisation), and the ability to own and optimise digital journeys are essential.
• Data Analysis and Insight Generation: A strong track record of using web analytics and user behaviour data to identify issues, propose solutions, and measure outcomes is critical. Experience with analytics platforms like Adobe Analytics or similar tools will be a significant advantage.
• Strategic and Transformational Mindset: Candidates will be assessed on their strategic thinking, business acumen, and ability to contribute to change and transformation initiatives. A proactive approach to problem-solving and identifying new opportunities is key.
• Adaptability and Continuous Learning: The digital landscape is constantly evolving. A willingness to embrace new technologies, such as AI tools, and apply them to enhance digital experiences will be highly beneficial.
• Risk and Control Awareness: Working within a financial institution necessitates a strong understanding of risk and controls. Candidates should be prepared to demonstrate their commitment to maintaining robust governance.

This role is an exceptional opportunity for individuals seeking to advance their careers in digital channel management within a prestigious financial institution. By focusing on customer experience, leveraging data, and collaborating effectively, the successful candidate will contribute significantly to Barclays' digital success.