Assistant Marketing and Campaigns Optimisation Manager

## Review: Assistant Marketing and Campaigns Optimisation Manager - A Strategic Role in a Thriving Wholesale Business This opportunity for an Assistant Marketing and Campaigns Optimisation Manager within Co-op Wholesale presents a compelling proposition for ambitious marketing professionals looking to make a tangible impact. Operating at Work Level 6A with a salary of up to £48,000, this role offers a strong foundation for career growth within a dynamic and evolving sector. ### Key Advantages for Candidates: * **Strategic Impact and Innovation:** You'll be instrumental in shaping and implementing optimisation strategies for Co-op Wholesale's customer experience. This is a chance to be at the forefront of a new chapter, driving focused, speedy, and innovative ways of working to ensure the right messages reach the right customers. Your work will directly contribute to how independent retailers, corporate partners, and national accounts experience the Co-op brand. * **Data-Driven Decision Making:** This role is ideal for candidates who thrive on transforming data into actionable insights. You will be the crucial link between data analysis and campaign execution, developing segmentation strategies, analysing engagement metrics, and ensuring data integrity. This focus on data will hone your analytical skills and solidify your reputation as a strategic marketer. * **Collaborative Environment:** The position encourages close collaboration with various internal teams, including Commercial, Insights, Digital, and Central Operations. This cross-functional teamwork will broaden your understanding of the wholesale business and enhance your ability to align marketing efforts with broader commercial objectives. * **Career Development and Benefits:** Co-op offers a comprehensive benefits package that extends beyond a competitive salary. This includes: * A generous annual bonus scheme tied to performance. * A robust holiday entitlement that increases with service. * A substantial pension contribution from the employer. * Discounts on Co-op products and services, including a notable 30% off branded products in food stores. * Access to development opportunities, including coaching and training, essential for career progression. * Flexible access to earned pay through the Wagestream app. * **Hybrid Working Flexibility:** The role embraces a hybrid working model, requiring 2-3 days in the office per week. This offers a balance between in-person collaboration and personal flexibility, with the option to work from either Scunthorpe or Manchester for your office days, fostering a healthy work-life integration. ### Key Considerations for Candidates: * **Data Analysis Prowess:** A fundamental requirement for this role is strong analytical capability. You must be comfortable interpreting complex customer data, identifying trends, and translating these findings into effective campaign optimisations and segmentation strategies. Candidates with a proven track record in marketing performance analysis, CRM, or campaign optimisation will find this a perfect fit. * **B2B/Commercial Experience:** While not explicitly stated as mandatory, experience in customer segmentation and targeting within a B2B, Commercial, or FMCG environment would be highly advantageous. This understanding will enable you to quickly grasp the nuances of Co-op Wholesale's diverse customer base. * **Adaptability and Ambition:** Joining Co-op Wholesale during this "bold new chapter" means being part of a transformative period. Candidates who are adaptable, proactive, and eager to contribute to shaping new processes and strategies will excel in this environment. * **Location Strategy:** While the role offers flexibility in choosing your office location for some days, one day per week is fixed to the Scunthorpe office. Candidates should consider their proximity and willingness to commute to Scunthorpe. In summary, this Assistant Marketing and Campaigns Optimisation Manager role is an exciting prospect for individuals seeking to leverage their analytical and strategic marketing skills in a supportive and forward-thinking organisation. The opportunity to contribute to the growth of Co-op Wholesale, coupled with a strong benefits package and a flexible working model, makes this a role worthy of serious consideration for those looking to advance their careers in marketing optimisation.