CRM Executive - Loyalty Operations (London, GB)

## Chart Your Career Path as a CRM Executive at Currys

Are you passionate about technology and eager to make a tangible impact on customer engagement? Currys, the UK's leading tech retailer, is seeking a driven **CRM Executive** to join their dynamic team at the London Campus in Waterloo. This permanent, full-time role (Grade 3) offers a unique opportunity to shape personalized customer journeys and contribute significantly to the growth of a fast-paced retail environment.

At Currys, you'll be part of a company united by a shared passion for helping everyone enjoy amazing technology. With a team of 25,000 dedicated colleagues, you'll experience a culture of collaboration, continuous learning, and mutual support. This role is ideal for an individual who thrives on data-driven strategies and understands the delicate balance between customer needs, commercial objectives, and brand integrity.

This CRM Executive position presents a wealth of advantages for ambitious professionals looking to advance their careers:

• Impactful Role in a Growth Area: You'll be at the forefront of driving CRM communications across various programs, directly influencing revenue, customer satisfaction (NPS), and engagement within a key growth area of the business.
• Develop Expertise in Personalization: Work closely with the CRM Manager to deliver highly personalized customer journeys, honing your skills in leveraging data to create meaningful and effective communication strategies.
• Cross-Functional Collaboration: Gain invaluable experience by collaborating with diverse internal teams (Customer Data, Analytics & Insight, Commercial Categories, Credit) and external partners, enhancing your stakeholder management and communication abilities.
• End-to-End Campaign Ownership: Take ownership of the complete campaign lifecycle, from brief collation and stakeholder management to creative build, audience segmentation, and execution, providing a comprehensive understanding of CRM campaign management.
• Continuous Learning and Development: Currys is committed to your career progression. You'll benefit from ongoing training and skill development opportunities, ensuring you remain at the cutting edge of CRM best practices.
• Customer-Centric Advocacy: You'll have the opportunity to champion a customer-first mindset within the team, exploring innovative ways to utilize CRM technology and data for enhanced customer communication.
• Exposure to Diverse Channels: Actively engage with and manage campaigns across multiple CRM channels, including email, SMS, Direct Mail, and microsite activities, broadening your channel expertise.
• Valuable Retail Experience: The preferred retail background will provide you with deep insights into the unique challenges and opportunities within this sector, making you a more valuable asset.

To thrive in this role and make the most of this opportunity, consider the following key aspects:

• Data-Driven Acumen: A strong foundation in CRM and data marketing is essential. You'll need to be numerate and analytical, capable of producing reports and deriving actionable insights from customer data and campaign performance.
• Attention to Detail: Given the responsibility of reviewing and proofing regulated communications, meticulous attention to detail is paramount. Accuracy and compliance will be critical.
• Proactive and 'Can-Do' Attitude: The fast-paced retail environment demands proactivity. A positive and solutions-oriented approach will be highly valued, enabling you to navigate challenges effectively.
• Organizational Prowess: The ability to manage multiple workstreams simultaneously, meet deadlines, and work under pressure without compromising quality is a crucial skill.
• Strong Communication Skills: You'll be interacting with senior stakeholders both internally and externally. Clear, concise, and persuasive communication is vital for success.
• Team Collaboration: As a team player, your ability to work effectively with colleagues and contribute to a positive team dynamic will be key.
• Budget Management: Be prepared to manage purchase orders and reconcile supplier accounts, demonstrating fiscal responsibility.

Currys offers a comprehensive benefits package designed to support your well-being and professional life, including generous annual leave, a competitive pension scheme, life assurance, fantastic colleague discounts on tech, access to wellbeing support, and a hybrid working model (with 2-4 days in office per month). Beyond the tangible benefits, you'll be joining a company that actively contributes to a more sustainable future through tech recycling and repair, offering a chance to align your career with personal values.

If you're ready to take the next step in your CRM career and contribute to a leading retail brand, this role at Currys offers a compelling platform for growth and achievement.