CX Marketing Lead

Shape the Future of Automotive Customer Experience: CX Marketing Lead at INEOS Automotive

This review explores the exciting opportunity for a CX Marketing Lead at INEOS Automotive, a role poised to define the customer journey for the distinctive Grenadier vehicle. Launched by Sir Jim Ratcliffe in 2017, Project Grenadier represents a bold venture to create a purpose-built 4x4, and this position offers a unique chance to be at the heart of its customer engagement strategy.

Advantages for Potential Candidates:

• Pioneering Opportunity: This role offers the rare chance to build a customer experience marketing strategy from the ground up for a new, highly anticipated automotive brand. You won't just follow a path; you'll help forge it.
• Significant Impact & Ownership: As a "Lead," you'll likely have substantial autonomy and influence, directly contributing to how customers perceive and interact with the INEOS Grenadier. This is a role where your strategic vision can translate into tangible results.
• Entrepreneurial Spirit within a Robust Framework: While INEOS Automotive operates with the agility and innovative spirit of a start-up, it benefits from the backing and resources of a major industrial group. This offers a dynamic environment with solid support.
• Work with a Unique Product: The Grenadier is explicitly "Built On Purpose," appealing to a specific, passionate customer base. Marketing this vehicle allows for creative and authentic storytelling that resonates with its core values of ruggedness, capability, and utility.
• Career Acceleration: For ambitious marketing professionals, this position is an excellent springboard. It provides invaluable experience in brand launch, customer journey mapping, and establishing customer loyalty in a competitive market, setting you up for future senior leadership roles.

Key Considerations for Candidates:

• Start-Up Mentality Required: While well-funded, INEOS Automotive operates with the lean, fast-paced nature of a new venture. Candidates should be comfortable with evolving processes, a high degree of initiative, and hands-on execution alongside strategic thinking.
• Proactive and Adaptable Approach: Success in this role will demand a proactive mindset, driving projects forward and adapting to challenges as they arise in a rapidly developing automotive brand.
• Passion for the Automotive Sector: A genuine interest in the automotive industry, particularly in robust, purpose-built vehicles and the lifestyle they represent, will be highly beneficial and contribute significantly to your engagement and success.
• Balancing Strategy with Execution: The "Lead" title suggests a blend of strategic oversight and the willingness to dive into tactical implementation to ensure CX marketing initiatives are effectively delivered.

Guiding Your Career Path:

This CX Marketing Lead role at INEOS Automotive is ideal for a marketing professional eager to make a significant mark. If you thrive in environments where you can build, innovate, and directly influence a brand's customer narrative, this opportunity aligns perfectly with a career path focused on high-impact marketing leadership. It's an excellent step for those who aspire to senior roles in brand management, customer strategy, or growth marketing, offering a rich experience in launching and nurturing a distinct brand identity. It demands a leader who is both a strategist and a doer, ready to shape the customer experience for a vehicle that stands out from the crowd.