Performance Media Lead

Job Title: Performance Media Lead

Company: INEOS Automotive – Grenadier

INEOS Automotive presents an exciting opportunity for a Performance Media Lead to join their team, playing a pivotal role in the journey of the Grenadier vehicle. Initiated in 2017 by Sir Jim Ratcliffe, Project Grenadier embodies a mission to build a purpose-driven vehicle, hinting at a culture of innovation and resilience. This role appears central to defining and executing the digital marketing strategies that will drive awareness and engagement for a distinctive new player in the automotive sector.

Advantages & Career Opportunities:

• Shape a New Automotive Brand: This is a unique chance to be at the forefront of marketing a new vehicle from its relatively early stages. Candidates will have significant influence over how the Grenadier brand is perceived and understood in the market. It's an opportunity to leave a lasting mark on a developing automotive legacy.
• High Impact and Ownership: As a Performance Media Lead, you'll likely be responsible for critical data-driven marketing initiatives. This suggests a role with a high degree of autonomy and direct impact on business growth, lead generation, and sales funnels. Your work will directly contribute to the project's success.
• Innovation in Digital Marketing: The title "Performance Media" implies a strong focus on cutting-edge digital strategies, analytics, and ROI. This role is ideal for those passionate about leveraging technology and data to optimize campaign performance across various channels, staying ahead of industry trends.
• Ambitious Project Environment: Being part of a project that started from a clear vision in 2017 ("Built On Purpose") indicates a dynamic, growth-oriented environment where problem-solvers and proactive individuals thrive. It offers the energy of a scale-up within a well-resourced organization.
• Exposure to a Global Industry: The automotive sector is inherently global. This role could offer exposure to international markets and strategies as the Grenadier expands its reach, providing a broad learning experience.

Key Considerations for Candidates:

• Startup/Scale-up Dynamic: While established since 2017, a relatively new automotive brand like Grenadier may operate with the agility and, at times, the evolving processes characteristic of a scale-up. Candidates should be comfortable with a fast-paced environment, adapting to change, and potentially contributing to process development.
• Strategic vs. Tactical Balance: A Performance Media Lead often requires a strong balance of strategic thinking (overall campaign direction, market positioning) and tactical execution (optimizing individual channels, A/B testing). Be prepared to navigate both aspects effectively.
• Competitive Landscape: The automotive market is highly competitive and rapidly evolving. Success in this role will demand not just technical proficiency but also creative problem-solving, a deep understanding of target audiences, and innovative approaches to stand out.
• Data-Driven Culture: A strong analytical mindset and proven experience with various analytics platforms, attribution models, and reporting tools will be crucial to excel. The ability to translate data into actionable insights and demonstrate clear ROI will be highly valued.
• Brand Storytelling: Beyond performance metrics, the ability to connect digital campaigns with the brand's "Built On Purpose" narrative and convey the unique identity of the Grenadier vehicle will be vital for authentic engagement and long-term success.

Who is this role for?

This opportunity is particularly well-suited for an experienced digital marketing professional who is not only adept at driving measurable results through performance media channels but also passionate about building a brand from a strong foundational vision. If you thrive in dynamic environments, are a strategic thinker with a hands-on approach, and are eager to make a significant impact on a product with a clear purpose, this role at INEOS Automotive could be an exceptional next step in your career journey.