Content Strategist - Digital

Content Strategist - Digital Are you an experienced creative web content writer? Do you have excellent experience and knowledge of web copywriting from a digital agency or marketing team? Location: London About Our Team We’re a passionate, forward-thinking group driving Elsevier digital content strategy to elevate engagement and deliver exceptional user experiences. Our team thrives on creativity, collaboration, and innovation—working at the intersection of technology and storytelling to shape how audiences connect with our brand. If you’re excited to make an impact and define what great looks like in digital content, you’ll fit right in. About The Role This is a unique opportunity to shape Elsevier digital content strategy and show us what great looks like. You’ll lead the way in creating compelling, user-focused content that drives engagement across our digital platforms. This role isn’t about following a playbook—it about defining one. You’ll have the freedom to influence, innovate, and set standards that elevate our brand experience online. You’ll craft compelling, conversion-driven content that resonates with our audience and drives measurable results. This role is central to our content strategy, working cross-functionally with design, SEO, and marketing teams to deliver unified messaging that performs. Responsibilities Content Creation & Strategy Write clear, persuasive, and SEO-optimised copy for websites, landing pages, email campaigns, product descriptions, and more. Develop and maintain a consistent brand voice across all digital touchpoints. Conduct keyword research and competitor analysis to inform content strategy. Partner with designers, marketers, and SEO specialists to produce integrated campaigns. Participate in brainstorming sessions and contribute creative ideas. Edit and proofread content to ensure accuracy, clarity, and brand alignment. Guide & collaborate with strategic content & creative copywriters and contribute to a culture of creativity and excellence. Share best practices and support team development. Monitor content performance using analytics tools and iterate based on insights. Conduct A/B testing to refine messaging and improve conversion rates. Stay current with digital trends, audience behaviour, and emerging technologies. Requirements Bachelor degree in English, Marketing, Communications, or related field. Proficiency in CMS platforms (e.g., WordPress), SEO tools (e.g., SEMrush, Ahrefs), and Google Analytics. Excellent writing, editing, and storytelling skills. Ability to manage multiple projects under tight deadlines. 3+ years of experience in web copywriting, preferably in a digital agency or marketing team. Strong portfolio showcasing versatility across formats and industries. Experience in e-commerce, tech, or B2B sectors. Certifications in SEO, content marketing, or digital strategy. Familiarity with AI tools for content creation and optimisation. Multilingual proficiency for global content initiatives. Published thought leadership or conference participation. Work in a way that works for you We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, family leave, and tuition reimbursement, we will help you meet both your immediate responsibilities and long-term goals. Working remotely from home and at our office in a hybrid working style Working flexible hours - flexing the times you work in the day Working with us We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative, and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do and how they do it. Working for you At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Generous holiday allowance with the option to buy additional days Health screening, eye care vouchers and private medical benefits Wellbeing programs Life assurance Access to a competitive contributory pension scheme Long service awards Save As You Earn share option scheme Travel Season ticket loan Maternity, paternity, and shared parental leave Access to emergency care for both the elderly and children RECARES days, giving you time to support the charities and causes that matter to you Access to employee resource groups with dedicated time to volunteer Access to extensive learning and development resources Access to employee discounts via Perks at Work About Us A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. U.S. National Base Pay Range: $48,900 - $81,500. Geographic differentials may apply in some locations to better reflect local market rates. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights. RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive. Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions. Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.