Content Designer reference: 146958

## Professional Review: Content Designer (12 Month FTC/Secondment) - Lloyds Banking Group

This 12-month fixed-term contract or secondment opportunity for a Content Designer at Lloyds Banking Group presents a compelling proposition for experienced professionals looking to make a significant impact within a leading financial institution. The role is centred on shaping the digital experiences of millions, focusing on the crucial elements of copy, tone, and personality for customer-facing applications and websites.

Key Advantages for Candidates:

• Impactful Work: You'll be directly responsible for creating engaging, readable, and accessible content that empowers customers. This is an opportunity to genuinely improve people's daily interactions with essential digital services.
• Strategic Influence: The role encourages strategic thinking about how conversations with customers can evolve. You'll have the chance to influence the overall design approach and identify opportunities for integrated customer journeys.
• Agile Environment: Working within an agile framework in a complex landscape offers a dynamic and collaborative setting. You'll be an integral part of multi-disciplinary teams, contributing to product development from inception.
• Career Development: While a 12-month tenure, this role provides invaluable experience in a major financial services organization. The emphasis on research, insights, and people-focussed language will refine your UX writing and conversation design skills. The opportunity to "learn, grow and develop" is explicitly highlighted.
• Flexibility & Benefits: Lloyds Banking Group offers support for flexible working, including hybrid arrangements (at least two days in the office or 40% of your time). Beyond the salary banding of £59,850 - £66,500, candidates can expect a generous benefits package including pension contributions, share schemes, holiday allowance, and comprehensive wellbeing initiatives.
• Commitment to Diversity & Inclusion: The organization demonstrates a strong commitment to building an inclusive workplace that reflects modern society. This is an environment where diversity is celebrated, and all colleagues are encouraged to "feel that they belong and can be their best."

Key Considerations for Candidates:

• Fixed-Term/Secondment Nature: As a 12-month FTC or secondment, candidates should be aware of the temporary duration of the role. This might be ideal for those seeking project-based work, skill enhancement, or a stepping stone within the industry.
• Industry Experience: While demonstratable UX writing, conversation design, or content design experience is essential, familiarity with the financial services sector is highly desirable. Candidates without this background will need to quickly adapt to the industry's nuances and regulatory considerations.
• Collaborative & Influential Role: Success in this position hinges on strong collaboration and the ability to influence various internal stakeholders, including product, risk, legal, and branding teams. Excellent communication and interpersonal skills are paramount.
• On-Brand Content Creation: The ability to write content that is not only clear and concise but also adheres to multiple on-brand tones of voice is a key requirement. This demands adaptability and a keen understanding of brand guidelines.
• Technical Skills: Experience with design platforms like Figma will be beneficial for seamless collaboration within product teams. An understanding of SEO principles is also a noted plus.

Guiding Your Career Path:

This Content Designer role is an excellent opportunity for professionals aiming to specialize further in user-centric content creation within a large-scale, impactful organization. It's particularly well-suited for:

• Experienced UX Writers/Conversation Designers: Looking to expand their portfolio and gain experience in a complex, regulated industry.
• Content Strategists: Seeking to apply their strategic thinking to tangible digital products and customer journeys.
• Individuals seeking a defined project: Those who thrive on delivering impactful results within a specific timeframe and are looking for a significant professional experience.

By embracing the collaborative nature of the role and leveraging the opportunity to learn from experienced teams, candidates can significantly enhance their skills in customer empathy, strategic content development, and cross-functional influence, setting a strong foundation for future career advancements in the digital design and product development space.