Digital Content Officer (ED

Unlock Your Potential as a Digital Content Officer: A Gateway to a Thriving Career in Higher Education Marketing

Are you a motivated and enthusiastic digital content creator looking to make a tangible impact in a dynamic, forward-thinking environment? This Digital Content Officer position offers an exceptional opportunity to shape and amplify the reach of a prestigious university's undergraduate and postgraduate courses, as well as its groundbreaking research. If you're passionate about storytelling, data-driven marketing, and contributing to a diverse and inclusive community, this role could be the perfect launchpad for your career.

The Opportunity: What Awaits You

This role is more than just content creation; it's about strategic communication within a vibrant Faculty marketing team. You'll collaborate closely with the Digital Content Manager and wider marketing specialists to develop a diverse range of engaging web content. This includes:

• Crafting compelling case studies that showcase student success and faculty achievements.
• Producing persuasive promotional content, spanning both written articles and impactful video.
• Developing informative web pages that clearly articulate course offerings and research endeavors.
• Writing, editing, and proofreading all digital content with meticulous attention to detail, ensuring adherence to university brand guidelines.

Beyond content creation, you'll play a vital role in the recruitment lifecycle. This involves leveraging the university's Customer Relationship Management (CRM) system to create, schedule, send, and critically evaluate applicant communications. You'll also be instrumental in:

• Supporting the Faculty's social media presence across key platforms like LinkedIn, Instagram, and Facebook, from story ideation to post optimization.
• Utilizing data and insights to inform and enhance marketing strategies, measuring the effectiveness of content across email, web, and social media to drive continuous improvement.

Key Advantages for Your Career Path:

• Immersive Learning Environment: Gain invaluable experience in the higher education sector, a field rich with opportunities for professional growth and development.
• Holistic Skill Development: This role demands a broad skillset, offering you the chance to hone your abilities in research, interviewing, writing, editing, CRM management, social media strategy, and data analysis.
• Impactful Contribution: Directly contribute to promoting educational excellence and research innovation, playing a crucial role in attracting prospective students and showcasing the university's impact.
• Data-Driven Approach: Develop a strong analytical mindset by working with data to optimize marketing activities, a highly sought-after skill in today's digital landscape.
• Multimedia Fluency: Opportunities to create multimedia content (video, audio, graphics) will expand your creative and technical capabilities.
• Supportive & Inclusive Culture: The university is deeply committed to diversity, equality, and inclusion, fostering an environment where all voices are valued and celebrated. You'll benefit from a supportive network and a culture that champions individual differences.
• Comprehensive Benefits Package: Beyond professional growth, you'll enjoy a generous benefits package including free counselling, cycle-to-work schemes, staff discounts, a significant annual leave allowance, and extensive personal and professional development opportunities.
• Global Outlook: Be part of an internationally recognized institution with a diverse staff and student body, offering exposure to a wide range of perspectives.

Key Considerations for Aspiring Candidates:

• Demonstrated Experience is Crucial: While experience in higher education is a plus, a strong track record in marketing and communications with a focus on digital content creation is essential.
• Technical Proficiency: Familiarity with Content Management Systems (CMS), CRM systems, and a range of standard IT and web-based software is a prerequisite.
• Content Creation Versatility: The ability to produce engaging content across various formats, including multimedia, is a significant advantage.
• Analytical Acumen: A comfort level with data analysis and the ability to translate insights into actionable recommendations will be key to success.
• Organizational Skills: Excellent time management and the ability to juggle competing priorities independently are vital.
• Communication Excellence: Strong interpersonal and written communication skills are paramount for collaborating with diverse teams and stakeholders.
• Web Usability Awareness: An understanding of web usability, design, accessibility, and publishing best practices will ensure your content is effective and inclusive.

This Digital Content Officer role presents a compelling opportunity for individuals eager to build a successful career in a respected academic institution. It offers a blend of creative expression, strategic thinking, and data-driven execution, all within a supportive and inclusive environment that values your contributions. If you're ready to elevate your digital marketing skills and make a difference, this position awaits.