Digital Marketing Executive, Care UK

Digital Marketing Executive at Care UK: An Opportunity to Shape Online Experiences and Impact Lives

Are you a driven and creative Digital Marketing Executive eager to leverage your skills in a sector that makes a profound difference? Care UK, an award-winning provider of residential care with a significant presence across the UK, is seeking a passionate individual to join their vibrant marketing team. This role presents a fantastic opportunity to contribute to a company that places exceptional care and strong values at its core.

At Care UK, success is built on the dedication and talent of its people. If you are looking for a career that offers both professional growth and the chance to genuinely impact the lives of others, this position warrants your close consideration.

The Role: What You'll Be Doing

As a Digital Marketing Executive at Care UK, you will play a crucial role in crafting and maintaining high-quality online customer experiences. This is a highly organised role requiring meticulous attention to detail, with responsibilities spanning the entire digital lifecycle:

• Content Consistency and Accuracy: Ensuring that all content across the website, social media, and partner platforms is accurate, consistent, and adheres to brand guidelines, business needs, and service level agreements.
• Website Content Management: Scheduling and implementing essential content updates for careuk.com.
• Brand and Employer Brand Support: Collaborating with brand communications and recruitment teams to effectively deliver both the company's brand and its employer brand messaging.
• Data-Driven Strategy: Analysing social media performance data and competitor activities to inform and refine ongoing digital marketing strategies.
• Localised Support: Providing META support to individual care homes, enhancing their local online presence.
• Training Assistance: Supporting the Digital Marketing Manager in organising and delivering training sessions as required.
• Event Campaign Management: Leading the build process for care home event campaigns, including website promotion and the creation of boosted Facebook posts.
• Integrated Campaign Support: Contributing to the content strategy, PR campaign program, and social media promotion efforts.

Key Advantages for Candidates

This role offers a unique blend of professional development and meaningful contribution:

• Career Growth in a Dynamic Sector: Be part of a growing organisation that is a leader in the care industry. Your contributions will directly impact how Care UK is perceived and experienced online.
• Make a Tangible Difference: Your work will directly support the company's mission to provide exceptional care, ultimately benefiting residents and their families.
• Collaborative and Inclusive Environment: Work alongside a diverse and talented team in a supportive atmosphere. Care UK’s commitment to teamwork is a core aspect of its culture.
• Comprehensive Development: Gain exposure to various facets of digital marketing, from content strategy and social media management to data analysis and campaign execution.
• Competitive Offering: Enjoy a competitive salary and a comprehensive benefits package, reflecting Care UK's investment in its employees.

What Care UK is Looking For

To excel in this role, candidates should possess:

• A degree or equivalent professional qualification, demonstrating a foundational understanding of marketing principles.
• A proven ability to successfully deliver social media plans across multiple platforms, showcasing practical experience in engaging diverse audiences.
• Experience in managing the content creation process, from initial ideation through to successful delivery, highlighting creativity and project management skills.

In summary, this Digital Marketing Executive position at Care UK is an exciting prospect for an ambitious marketing professional. It offers the chance to hone your digital marketing expertise within an organisation that is committed to its values and making a positive impact on society. If you are ready to take your career to the next level and contribute to an extraordinary mission, this opportunity is certainly worth exploring.