Digital Marketing Assistant

Digital Marketing Assistant Opportunity at Care UK: Shape the Future of Care

Are you a driven and enthusiastic marketing professional eager to make a tangible impact? Care UK, a renowned and award-winning private care company with a vast network of over 160 care homes across the United Kingdom, is seeking a dynamic Digital Marketing Assistant to join their vibrant marketing team. This is an exciting opportunity for individuals passionate about leveraging digital strategies to enhance the lives of residents and support the mission of an organisation deeply committed to exceptional care.

At Care UK, core values of Caring, Passionate, and Teamwork are the bedrock of their operations. Their success is intrinsically linked to the strength and dedication of their people. If you're looking to contribute to a company that prioritizes both exceptional resident care and the professional growth of its team, this role presents a compelling path.

The Role and Its Advantages

As a Digital Marketing Assistant, you will play a crucial role in supporting the digital team in the creation and maintenance of content across Care UK's extensive digital presence. This includes managing content on their main websites, social media platforms, and partner websites. You will also provide valuable support on various digital projects, collaborating across the wider marketing team.

Key Responsibilities and Career Growth Opportunities:

• Content Integrity and Brand Consistency: Maintain the accuracy and consistency of content across all digital channels. This responsibility offers a fantastic opportunity to hone your attention to detail and develop a deep understanding of brand guidelines, essential skills for any marketing professional.
• CMS Proficiency: Implement content updates on careuk.com using the Content Management System (CMS). This hands-on experience with a CMS platform is a highly sought-after skill in the digital marketing landscape and will significantly boost your technical capabilities.
• Social Media Engagement: Support the Digital Marketing Executive in managing social media queries from care homes actively running local Facebook pages. This is a prime chance to develop your community management skills and learn how to foster engagement within specific local audiences.
• Social Media Reporting and Analysis: Assist with social media community management and reporting for brand accounts. This aspect of the role will equip you with valuable data analysis and reporting skills, enabling you to understand the effectiveness of digital campaigns.
• Project Support: Contribute to ad-hoc digital projects across the marketing team. This broad exposure to various initiatives will allow you to broaden your understanding of digital marketing functions and gain experience in diverse project environments.

What Care UK is Looking For

To thrive in this role, candidates should possess:

• A graduate degree or equivalent professional qualification, providing a solid foundational understanding of marketing principles.
• Experience in managing the content creation process from its initial ideation through to its successful delivery. This demonstrates an ability to see projects through to completion.
• A demonstrable ability to effectively use social media channels including Facebook, Instagram, X (formerly Twitter), and LinkedIn. Familiarity with these platforms is key to executing the role's responsibilities.

Why Consider a Career with Care UK?

Joining Care UK as a Digital Marketing Assistant offers:

• Impactful Work: Be an integral part of a dynamic and growing organisation dedicated to providing outstanding care. Your work will directly contribute to the well-being of residents.
• Collaborative Environment: Work alongside a diverse and talented team in a supportive and inclusive setting. This fosters professional development and a positive work experience.
• Competitive Offering: Enjoy a competitive salary coupled with a comprehensive benefits package, reflecting the value placed on your contributions.
• Meaningful Contribution: Make a significant difference in the lives of residents and play a vital role in the ongoing success of Care UK's care homes.

Care UK is committed to fostering a culture that recruits diverse and talented individuals who share their profound passion for assisting others. They believe in recognizing and nurturing potential. If you are ready to advance your digital marketing career and be part of an organisation making a real difference, Care UK is eager to hear from you!