Digital Trading Lead - EU

This is an exciting opportunity for a seasoned digital media professional to join the newly formed Essential Home team at Reckitt. This business unit, focused on making houses into homes with a portfolio of world-class Air Care, Surface, Laundry, and Pest Control products, is built on a foundation of diversity, inclusion, and a "founder mentality." If you thrive in an entrepreneurial, agile, and action-oriented environment, this role offers a unique platform for learning and career advancement.

The Digital Activation Hub Team within Reckitt Essential Home is at the vanguard of digital media innovation. They act as a crucial bridge between high-level marketing strategies and their precise execution across various digital platforms. This role offers the chance to be at the forefront of campaign performance excellence, leveraging deep knowledge of diverse digital activation channels.

About the Role: Digital Trading Lead

As the Digital Trading Lead, you will be a pivotal figure in driving Reckitt Essential Home’s digital media trading operations. This strategic role centers on campaign activation planning and in-platform buying, ensuring all digital campaigns align with media governance, best practices, and overarching brand marketing objectives. You will serve as the primary escalation point for the Europe & LATAM Consumer Engagement team, adeptly resolving performance issues, addressing financial queries, and continuously refining team processes to meet critical deliverables.

Your leadership will be instrumental in strategically managing team workload, delegating campaign assignments to Digital Media Managers, and identifying resource needs to optimize team performance. By leveraging your expertise, you will significantly enhance operational efficiency, ensuring digital media activations are executed with best-in-class strategic planning, precision, and excellence. This position is key to upholding high standards and fostering continuous improvement within Reckitt's digital media strategy.

Key Responsibilities and Advantages for Candidates:

• Strategic Oversight: Oversee the planning and execution of digital media buying across various brand pods. This offers a broad view of campaign strategy and implementation.
• Point of Escalation & Influence: Act as the in-market escalation point for the Consumer Engagement team, managing expectations and reinforcing agreed-upon deliverables. This demonstrates a high level of trust and responsibility.
• Driving Best Practices: Operationalize and scale channel best practices across social, YouTube, programmatic, and retail media. You'll be instrumental in leading the adoption of platform capabilities, planning principles, bidding strategies, and effective campaign setups.
• Process Improvement & Automation: Support the global trading head in adopting and recommending improvements for digital trading unit processes, with a focus on automation opportunities. This is a chance to shape the future operational efficiency of the team.
• Ad Tech Expertise: Deploy and drive adoption of key Reckitt ad tech tools, providing clear training and recommendations. Develop your expertise in cutting-edge digital marketing technologies.
• Ecosystem Collaboration: Engage with key media ecosystem partners (Meta, Google, TikTok, Amazon) to drive knowledge sharing and test new capabilities. This offers exposure to industry leaders and emerging trends.
• Brand Planning Contributions: Support annual brand planning presentations by providing clear inputs on audiences, phasing, KPIs, and placement strategies. This allows for direct impact on brand success.
• Global Framework Development: Assist in developing and adopting global activation frameworks and digital media strategies. Contribute to the broader strategic direction of digital media at Reckitt.
• Leadership & Team Development: Foster a culture of learning, innovation, and collaboration through constructive feedback and regular team reviews. This is an excellent opportunity to hone your leadership and mentoring skills.
• Workload Management: Assign campaigns to Digital Associates, coordinating and distributing workload to ensure optimal team performance. Develop your ability to manage and motivate a team.
• Compliance & Financial Management: Ensure all media trading activities comply with industry regulations and ethical standards. Manage quarterly finance cross-charges and invoice queries, developing commercial acumen.

Experience and Skills Highly Valued:

Candidates with a minimum of 7 years in digital media buying/planning, including at least 2 years in a leadership capacity, will be well-suited. A strong understanding of the digital media ecosystem and hands-on experience with biddable platforms are essential. Proven success in managing teams, delivering business results, and developing/scaling process improvements across media workflows will be a significant advantage. Key skills include:

• Brand Strategy & Category Strategy
• Presentation Skills
• Drive Innovation & Creativity
• Storytelling & Commercial Acumen
• Marketing Optimization & Digital Marketing
• Collaboration & P&L Management
• FMCG/Consumer Health Experience
• Brand Management & Media Planning
• Media Strategy & Negotiation

What Reckitt Offers:

Reckitt is committed to fostering an inclusive environment that supports individual career journeys. They offer robust wellbeing support through parental benefits, an Employee Assistance Program for mental health, and global life insurance. Additional benefits are available in line with local market offerings. The company also provides opportunities to share in its future success through global share plans. Eligible roles may receive short-term incentives for outstanding performance, aligned with Reckitt's pay-for-performance philosophy.

A Note on Potential and Equality:

Reckitt recognizes that talent comes in many forms and encourages applications from individuals who may not meet every single criterion. They hire for potential as well as experience, emphasizing that if the role and company feel like a good fit, your application is valued. Reckitt is committed to providing equal employment opportunities for all qualified applicants, irrespective of age, disability, ethnicity, religion, gender identity, sexual orientation, veteran status, or any other protected characteristic.