Digital Insight Analyst

Job Review: Digital Insight Analyst at SSE

Are you a data-driven professional passionate about transforming customer experiences? SSE, a leader in the energy sector and a champion of a net-zero future, is seeking a talented Digital Insight Analyst to join their dynamic team. This is an exciting opportunity to leverage your analytical skills to directly impact how SSE understands and enhances the customer journey across both digital and non-digital channels.

Key Advantages for Candidates:

• Impactful Role: You'll be at the forefront of understanding and improving customer experiences, working closely with cross-functional teams to drive tangible improvements. Your insights will directly inform strategies for product development, digital adoption, and overall customer satisfaction.
• Hands-On Analytics: This role offers a rich environment for hands-on analytics. You'll be involved in data gathering, interpretation, reporting, and insight delivery, transforming raw data into actionable recommendations.
• Career Development in a Growing Sector: SSE is investing heavily in a cleaner, more secure future, making this a prime opportunity to grow your career in a sector with significant long-term potential. Your work will contribute to SSE's ambition to be a leading energy company in a net-zero world.
• Comprehensive Benefits Package: SSE offers a competitive salary range of £38,966 - £45,905, complemented by a wide array of benefits designed to support your finances, wellbeing, and family. This includes discounts on private healthcare and gym memberships, a free online GP, 24/7 counselling, interest-free loans for tech and transport, and generous family entitlements.
• Flexible Working: The position offers flexible first options, alongside the potential for Fixed Term Contract or Secondment, catering to diverse working preferences.
• Inclusive Culture: SSE is committed to fostering an open and inclusive workplace where everyone can thrive. They actively encourage applications from individuals from all backgrounds, particularly those who may be underrepresented in the industry.

Key Considerations for Your Career Path:

• Location Options: The role is based in Reading, Perth, or Cardiff, providing flexibility in your geographical choice.
• Technical Skillset: A strong foundation in customer, digital, or operational analytics is essential. Proficiency in web analytics tools (e.g., GA4), dashboarding software (e.g., Looker Studio, Power BI, Tableau), and A/B testing/heatmapping platforms is required. Exposure to customer journeys and CX best practices in a B2B environment is highly valued.
• Desirable Technical Skills: While not essential, knowledge of programming languages such as SQL, Python, or R would be a significant advantage for deeper data analysis.
• Communication is Key: The ability to translate complex data findings into clear, simple language for non-technical audiences is crucial for driving impactful change.
• Focus on Business Customers: This role is specifically focused on improving the experience for SSE's business customers, requiring an understanding of B2B dynamics.
• Next Steps: Applications are to be made online. Candidates should be prepared for a criminality and credit check upon job offer.

In summary, the Digital Insight Analyst role at SSE presents a compelling opportunity for analytical minds looking to make a significant contribution to a forward-thinking energy company. If you are eager to blend data expertise with a passion for customer experience and contribute to a sustainable future, this role warrants your serious consideration.