Dirt Is Good Innovation Director (Unit Dose)

Role Title: Dirt Is Good Innovation Director (Unit Dose) Work Level: WL3 Scope: Global Function: Home Care Marketing Reports To: Fabric Cleaning and Dirt Is Good SVP Location: 100VE, London, UK BUSINESS CONTEXT We are the Home Care Business Group. Since our early days of pioneering hygiene and cleanliness for all, we have grown to become a €12 billion business and home to leading household cleaning and laundry Power Brands such as Dirt Is Good, Comfort, Domestos, Sunlight, and Cif. Our north star is 'A brighter way to clean' as we believe it is on us to make the future brighter for the billions of people we serve irrespective of where they are in the world. To spread more joy and delight, one load, one swipe, one squeeze at a time. Together, we will build a 'Bright Future'. Fabric Cleaning is Unilever's largest Home Care category and one of the most dynamic and steady FMCG industries in the world. We have a track record of outstanding growth with brands that are purposeful, recognised, and loved by billions. The Fabric Cleaning leading, top performance brand is Dirt Is Good, known as OMO, Persil, Skip, Rinso, Breeze, and Ala. DIG is Unilever's 3rd largest brand (€4.3 billion), the most chosen home care brand in the world, and the 4th most chosen FMCG (after Coca-Cola, Colgate, and Maggi). Dirt Is Good was created 21 years ago, when Unilever decided to unite its top performance laundry brands under this groundbreaking and counterintuitive idea. DIG has been changing people's perception of dirt – from an enemy to be avoided to a mark of resilience and joy. The emotional, mental, and physical benefits of getting dirt and getting stuck in – alongside clean clothes – became a signal of DIG efficacy and superior performance. In fact, Dirt Is Good pioneered a marketing approach that combines a brand purpose in culture and best-in-class products to unlock superior performance and value. At Dirt Is Good, purpose and culture and entangled with product. We have a ground-breaking history of top performance products e.g., the first brand to launch capsules in Europe and Southeast Asia, the first to implement water saving measures in India, the first to deliver a dilute-at-home detergent in Latin America, the first to launch carbon neutral capsules in China, capsules in a cardboard box in Europe, and products designed for short cycles across the world. Knowing that our products were and remain best in class is what give us the confidence to tell people that Dirt IS Good. JOB PURPOSE This Innovation Director role focuses on accelerating the highest-growth format in the category – unit dose (capsules and emerging formats, 7.3% CAGR 2022-2024) – to gain disproportionate market share and penetration. This Director will craft a cutting-edge innovation roadmap, spearhead world-class brand engagement campaigns, and build immersive consumer experiences that shape the future of the segment. RESPONSIBILITIES 1. Business and Growth Strategy Lead the Fabric Cleaning Unit Dose Strategy to drive disproportionate market share gains and penetration in the unit dose segment, focusing on Europe while shaping the global approach. Identify and act on high-growth opportunities, leveraging consumer insights, market trends, and competitor analysis. Build the multi-year growth roadmap for unit dose innovation, optimizing both capsules and emerging formats. Drive Unmissable Brand Superiority in our priority Unit Dose cells – UK, FR, CN. 2. Innovation and Product Development Craft the innovation pipeline for the unit dose category, ensuring disruptive and breakthrough product launches that meet evolving consumer needs. Partner cross-functionally with R&D, SC, Finance, Legal, and CI teams to bring innovations to market with speed and efficiency. 3. Brand Building and Consumer Engagement Lead and craft Social First World Building Ideas, integrating digital, in-store, and experiential marketing deepen consumer connection with the brand and maximise conversion. Drive media, creative, and content strategies that enhance brand storytelling and drive consumer conversion. 4. Leadership and Team Development Lead and mentor a team of six marketing professionals, including two Senior Brand Managers, fostering a high-performance culture. Partner with market (BU) teams to ensure seamless execution and best-practice sharing. Collaborate closely with key internal stakeholders (R&D, Finance, SC, CI) and external partners (agencies, retailers). KEY INTERFACES HC CMO, BU Marketing Heads, and HC Commercial Leads. R&D, CI, SC, Finance, and Legal. Brand teams. Multi-functional project teams. SKILLS AND EXPERIENCE REQUIRED 10+ years experience in brand management, marketing, or category leadership, ideally in FMCG, CPG, or consumer brands. Proven track record in leading high-growth innovation roadmaps and disruptive product launches. Expertise in unit dose, capsules, or adjacent product formats is a strong advantage. Strong strategic mindset with the ability to balance long-term vision and near-term execution. WHAT WE OFFER Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com). We are one of the world largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.