International CRM and Conversion Manager

Review: International CRM and Conversion Manager at the University of East London

The University of East London (UEL) presents an exciting opportunity for an experienced CRM specialist with a strong desire to impact international student recruitment. This role, International CRM and Conversion Manager, is ideal for individuals passionate about leveraging technology to drive engagement and conversion, particularly within the dynamic higher education sector.

Key Advantages for Candidates:

• Leadership and Team Development: This position offers a significant leadership component, allowing you to manage and mentor a dedicated team. If you thrive on developing talent and guiding a group towards strategic goals, this role provides that platform.
• System Improvement and Innovation: You will be at the forefront of improving and optimizing UEL's CRM system (Microsoft Dynamics 365) and its associated tools. This is an excellent chance to implement innovative strategies and contribute to a "digital-first mindset."
• High-Impact Campaigns: The role focuses on designing and delivering targeted, data-driven, and customer-centric communication campaigns for prospective international students. This means your work will have a direct and measurable impact on recruitment success.
• Career Advancement in a Forward-Thinking Institution: UEL is committed to "advancing industry 5.0 careers-first education" and fostering a culture of "continuous new." This environment encourages professional growth and staying at the cutting edge of technological and sector best practices.
• Collaborative Environment: You'll work closely with diverse teams across International Recruitment, UK Recruitment, Marketing, IT Services, and the wider CRM Centre of Expertise. This cross-functional collaboration fosters learning and amplifies the impact of your work.
• Commitment to Diversity and Inclusion: UEL demonstrates a strong dedication to Equality, Diversity, and Inclusion through its Stonewall membership and Athena Swan awards. If these values are important to your career, you will find a supportive and progressive workplace.
• Comprehensive Benefits: Beyond a competitive salary, UEL offers a robust benefits package, underscoring their commitment to employee well-being and professional satisfaction.

Key Considerations for Candidates:

• Technical Proficiency: A strong understanding and hands-on experience with CRM marketing functions, particularly Microsoft Dynamics 365 and related automation tools (Customer Insights - Journeys, Infobip, GeckoEngage), are essential.
• International Student Journey Expertise: Deep knowledge of the international student lifecycle, from initial enquiry through to enrolment, is crucial for developing effective conversion strategies.
• Leadership in a Process-Driven Environment: Proven experience managing teams within a high-process setting is required, highlighting the need for organizational skills and the ability to drive efficiency.
• Data Management and Campaign Evaluation: The role demands skills in capturing and managing data, as well as the ability to develop, deliver, evaluate, and optimize multi-channel campaigns for maximum effectiveness.
• Agile and Transformational Mindset: Candidates should be comfortable working in an agile environment and possess a genuine willingness to embrace new technologies and drive transformational change.

This position at the University of East London offers a compelling opportunity for a driven CRM professional to shape the future of international student recruitment. If you are a strategic thinker, a team leader, and a champion of data-driven engagement, this role provides a platform to make a significant contribution within a progressive and inclusive higher education institution.