License Designer – Sports & Brands

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Review: License Designer Opportunity at Primark

This License Designer role at Primark presents a compelling opportunity for creative professionals looking to make a significant impact within the dynamic world of global sportswear and brand collaborations. Primark emphasizes a culture where individual ideas are integral to their brand's style, offering a platform for designers to translate their artistic vision onto a global stage.

Advantages for Potential Candidates:

• Creative Influence: The core of this role involves leading the creation of seasonal licensed sportswear and brand campaigns. This means you'll be at the forefront of shaping the visual direction and aesthetic of Primark's offerings, directly influencing what resonates with a global audience.
• Trend-Setting Environment: You'll be tasked with translating global macro trends across sport, streetwear, performance, and fanwear into actionable design direction. This requires a keen eye for emerging styles and the ability to anticipate consumer desires, placing you in a role that is both exciting and forward-looking.
• Strategic Collaboration: This position offers extensive collaboration with internal teams (Design, Buying, Merchandising, Brand, Marketing) and external brand partners and licensors. This cross-functional interaction is invaluable for developing a comprehensive understanding of the product lifecycle and building strong professional relationships.
• Innovation and Growth: The role encourages championing innovation by identifying new product opportunities, materials, and brand collaborations. This focus on exploration and discovery is ideal for designers who are eager to push boundaries and contribute to the company's growth.
• Comprehensive Benefits: Primark offers a robust benefits package, including healthcare, pension, and potential bonuses. The generous leave allowance (27 days plus bank holidays, with the option to purchase more) coupled with lifestyle perks like Tax Saver Tickets, a fitness centre, and a subsidized cafeteria, underscore a commitment to employee well-being and work-life balance.
• Career Development: The description highlights Primark's dedication to developing their employees' careers. Being supported by a team of capable individuals and working within a company that values growth suggests a positive environment for professional advancement.

Key Considerations for Candidates:

• Experience Requirements: The role specifically seeks candidates with 5+ years of experience in retail fashion, sportswear, or brand-led environments, with a proven track record in licensed, sports, or brand partnerships. A strong foundation in these areas is crucial for success.
• Trend Forecasting and Technical Skills: Advanced trend forecasting abilities and strong multi-category expertise are essential. Equally important is a solid understanding of fabrics, garment construction, print techniques, and production capabilities, alongside proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Brand and Stakeholder Management: The ability to effectively manage relationships with global licensors and brand partners, navigate approval processes, and influence stakeholders at all levels is a critical component of this role.
• Commercial Acumen: A deep commercial awareness and the ability to manage multiple projects in a fast-paced environment are key. You'll need to align creative outputs with both brand identity and customer expectations to ensure commercially successful ranges.
• Leadership and Collaboration: While a team player, the role also implies leadership qualities. The ability to mentor junior designers, present persuasively to senior leadership, and drive effective cross-functional collaboration will be highly valued.

In summary, the License Designer position at Primark is an excellent opportunity for an experienced, creative, and commercially-minded individual who thrives in a collaborative and trend-driven environment. It offers the chance to significantly influence a global brand's sportswear offering while being part of a supportive and growth-oriented organization.