Marketing Communication & Engagement Manager

We are looking for a strategic and commercially minded marketing and communications professional to lead high-impact engagement initiatives for our Ultra High Net Worth (UHNW) clients and the next generation of clients. This role requires deep UHNW sector expertise, exceptional communication skills, and the confidence to think like a partner within the business. The role demands a self-starter with a strong strategic mindset, experience building propositions and the ability to influence senior stakeholders across a matrixed corporate environment.

The successful candidate will drive bespoke marketing and engagement strategies, working closely with Wealth Management, Investment Banking, and Private Banking teams. Responsibilities include developing thought leadership, high-touch events, and digital engagement initiatives while ensuring all efforts align with business objectives. Managing complex stakeholder relationships and bringing fresh, strategic thinking to enhance client engagement will be key.

Candidates must have proven experience in marketing and communications, with a strong ability to craft compelling narratives and drive impactful initiatives. The role requires confidence, autonomy, and a broad perspective, ensuring Barclays continues to engage and inspire its most discerning clients.

This is an opportunity to shape Barclays UHNW engagement strategy, working alongside top professionals in a fast-paced, strategic environment. If you are a highly capable, innovative thinker who thrives in a dynamic setting, we want to hear from you.

Essential Skills:

Strong written communications experience. Crafting compelling narratives for marketing and enablement materials.Excellent stakeholder management skills. The ability to operate at senior levels across the business.The proficiency to create, brief, and present impactful content.

Desired skills:

A strong networker. The ability to cultivate meaningful connections with key stakeholders.Excellent relationship building skills. Can leverage relationships to further enhance engagement.Agility and initiative. A self-starter mindset with the ability to adapt quickly and think independently.Resilience and adaptability. The ability to handle multiple priorities in a dynamic environment.

Purpose of the role

To develop the marketing strategy and associated plans, through an integrated planning cycle, to deliver against business objectives, ensuring marketing is a primary growth engine of the organisation

Accountabilities

Interpretation of Insight to understand the opportunities and threats related to the competitive landscape, target audience demographic, industry trends and economic factors.Development of comprehensive marketing strategies that meet the specific needs of customers, identify commercial opportunities and are aligned to Barclays' overall business objectives.Establishment of KPIs for marketing initiatives and define benchmarks for evaluating success.Communication of findings and recommendations utilising data-driven insights related to marketing strategies, campaign objectives, and performance results to senior management, internal teams, and external partners.Collaboration across the bank's departments to ensure the cohesive execution of marketing strategies, to promote the banks marketing goals and the efficient use of resources.Management of the marketing teams planning process in certain cases.Development of comms planning, including comms narrative and messaging hierarchy, where appropriate.

Vice President Expectations

To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..If managing a team, they define jobs and responsibilities, planning for the departments future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.Manage and mitigate risks through assessment, in support of the control and governance agenda.Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.Adopt and include the outcomes of extensive research in problem solving processes.Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.