Marketing & Digital Lead reference: 1058325

Marketing and Digital Lead: Shape the Future of Co-op Wholesale

Are you a seasoned marketing leader with a passion for driving strategic growth and building strong brands? This exciting opportunity as a Marketing and Digital Lead at Co-op Wholesale offers a chance to make a significant impact within a dynamic and ambitious organization. This role is ideal for a forward-thinking professional looking to elevate their career in a company that champions independent retailers and is embarking on a bold new chapter.

The Opportunity:

Co-op Wholesale, formerly Nisa, is undergoing an exciting transformation to bring the trusted Co-op brand to an even wider network of local businesses. As part of the newly established Customer Experience team, you will play a pivotal role in defining and executing the marketing and digital strategy. Your primary focus will be on leading the strategic activation of the Co-op Wholesale brand across digital and partner-facing channels. This is a chance to shape a consistent brand presence that not only drives partner engagement and commercial performance but also fosters long-term value, all while aligning marketing efforts with evolving customer needs and overarching business objectives.

Key Responsibilities and Impact:

• Spearhead brand activation across B2B digital and partner channels, ensuring a cohesive and impactful brand narrative.
• Develop and implement comprehensive integrated marketing and digital plans to drive partner acquisition, growth, and retention.
• Oversee the execution of campaigns, content, and digital experiences that embody brand values and deliver measurable results.
• Lead and nurture a high-performing team comprising marketing, content, digital platforms, and optimization specialists.
• Champion an insight-led, inclusive, and continuously optimized approach to all marketing and digital endeavors.
• Manage marketing and digital budgets with a keen focus on achieving clear return on investment and sustainable long-term value.
• Proactively identify emerging trends to shape future-focused, value-driven marketing strategies.

What You'll Bring:

• Strong B2B Marketing Leadership: Proven experience in leading and strategizing within the B2B marketing landscape.
• Commercial Acumen: A demonstrated ability to align marketing strategies with tangible commercial growth objectives.
• Analytical & Insight-Led Approach: A data-driven mindset, using insights to inform decision-making and optimize performance.
• Collaboration & Partner Management: Excellent skills in managing relationships with partners and collaborating effectively across cross-functional teams.
• Presentation & Influence: Confidence in presenting ideas and plans to generate excitement and secure buy-in.
• Team Management: Experience in managing and developing teams across brand, content, and customer segments.

Advantages for Your Career Path:

• Strategic Influence: This role offers a significant opportunity to shape the marketing direction of a major brand in a period of exciting growth and evolution.
• Team Development: You'll have the chance to build and lead a talented team, fostering their growth and development.
• Cross-Functional Exposure: Working within a new Customer Experience team will provide valuable insights into a broader customer-centric approach.
• Innovation & Impact: Be at the forefront of creating new ways of working and delivering marketing initiatives that make a real difference to partners.
• Professional Growth: Co-op offers dedicated coaching and training to support your ongoing career development.

Key Considerations:

• Hybrid Working: This is a hybrid role requiring 2-3 days in the office per week. One day is mandatory at the Scunthorpe office, with flexibility for the remaining office days between Scunthorpe and Manchester. Review the hybrid working policy to ensure this aligns with your preferences.
• Strategic Scope: The role demands a strategic mindset, capable of looking beyond immediate campaigns to long-term brand building and commercial success.
• Team Leadership: A key aspect of this role is empowering and guiding your team to achieve collective goals.
• Competitive Package: The role offers a competitive salary up to £90,000, along with a comprehensive benefits package designed to support your well-being and professional journey.

Why Co-op?

Joining Co-op means becoming part of a business with a strong heritage and a commitment to making a positive difference. Beyond the competitive salary and benefits, you'll find:

• Attractive Benefits: Including an annual bonus, generous holiday entitlement (rising with service), excellent pension contributions, private healthcare, and exclusive discounts on Co-op products and services (including 30% off branded products in food stores).
• Employee Well-being: Access to a subsidized onsite gym (Manchester HQ) and the Wagestream app for flexible access to earned pay.
• Commitment to Diversity & Inclusion: Co-op is dedicated to building diverse teams and actively welcomes applications from all backgrounds. They offer support for individuals with disabilities throughout the recruitment process.

This is a fantastic opportunity to join a growing organization at a pivotal moment and to significantly influence its future success. If you're ready to lead, innovate, and drive impactful marketing strategies, we encourage you to explore this exciting prospect.