Paid Media Specialist EMEA

Opportunity Alert: Paid Media Specialist EMEA with Wyndham Hotels & Resorts in London

Are you a data-driven marketing professional with a passion for digital advertising and a knack for optimizing campaigns? Wyndham Hotels & Resorts is extending an exciting invitation to join their dynamic team in London as a Paid Media Specialist for the EMEA region. This role offers a fantastic opportunity to contribute to a globally recognized leader in the hospitality industry, making hotel travel accessible to everyone.

What Makes This Role Stand Out?

• Impactful Contribution: As the subject matter expert for paid media, you will directly influence the company's commercial success by driving direct bookings through strategically managed digital marketing campaigns. Your work will be instrumental in increasing the brand's online presence and revenue.
• Global Reach, Local Focus: You'll be managing campaigns across the diverse EMEA region, requiring a keen understanding of different market nuances and cultural landscapes. This offers a unique chance to hone your cross-cultural communication and campaign localization skills.
• Strategic Agency Management: While external agencies will execute campaigns, you will be the central point of contact, responsible for briefing, asset sharing, and performance analysis. This empowers you to shape campaign direction and ensure high-quality deliverables.
• Data-Centric Environment: This role is deeply rooted in analytics. You'll leverage tools like Adobe Analytics to track, analyze, and report on key performance indicators (KPIs), driving informed recommendations for optimization and growth.
• Collaboration and Alignment: You'll work closely with internal creative teams and connect with counterparts at the global headquarters. This ensures seamless execution, alignment with global standards, and the opportunity to bring innovative HQ initiatives to the EMEA market.
• Client Engagement: The role involves supporting key clients (hotels) with performance insights and guidance. This provides valuable experience in client relationship management and consultative selling within the hospitality sector.
• Career Development: Working for a company as vast as Wyndham, with a portfolio of 24 brands, offers significant opportunities for learning and career progression. You'll gain exposure to a wide array of brands and markets, enhancing your professional toolkit.

Key Considerations for Aspiring Candidates:

• Proven Paid Media Expertise: A strong foundation in managing paid media campaigns across platforms like Google Ads, Meta, Facebook, and Instagram is essential. Proficiency in PPC, Meta Search, retargeting, and programmatic advertising is highly valued.
• Analytical Prowess: The ability to interpret complex data, identify trends, and translate insights into actionable strategies is paramount. Strong analytical skills and attention to detail, particularly with tools like Google Analytics and Adobe Analytics, are critical.
• Agile and Proactive Mindset: The role requires adaptability in a dynamic digital landscape. A proactive approach, coupled with strong problem-solving skills and the ability to prioritize effectively, will be key to success.
• Exceptional Communication Skills: You'll be interacting with various stakeholders, including internal teams, external agencies, and hotel clients. Clear, concise, and persuasive communication, both written and verbal, is vital.
• Cultural Intelligence: Given the EMEA focus, an understanding and appreciation for diverse cultural environments will be a significant asset.
• Legal Authorization: Candidates must be legally authorized to work in the United Kingdom.
• Language Advantage: While fluency in English is essential, proficiency in German, Turkish, or Arabic will be considered an advantage, opening up more possibilities for regional communication.

Your Career Path Ahead:

This Paid Media Specialist role is ideal for an ambitious marketer looking to deepen their expertise in paid digital advertising within a global, fast-paced industry. You will gain invaluable experience in campaign strategy, execution, and optimization, while also developing crucial skills in stakeholder management and cross-cultural collaboration. If you're eager to make a tangible impact on a brand's success and grow within a supportive and dynamic organization, this opportunity at Wyndham Hotels & Resorts is certainly worth exploring.