Product Content Assistant

Product Content Assistant Because we strive to put people first.    Culture, our way.  

Digital​ at Primark  

Whats a career at Primark all about? The positive impact youre making, the experiences youre having and the people youre with. Youre our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.   

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, youll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.  

What Youll Do as Product Content Assistant

In your role, youll collaborate with different people across a range of skillsets. Heres a flavour of your day-to-day:   

Manage on‑site execution for all allocated product categories, coordinating timely product launches and ensuring product information is displayed in the best possible way for customers.Define attribute requirements for Product Detail Pages (PDPs) across UK and international markets, ensuring accuracy, completeness, and customer‑centric presentation.Lead Test & Learn initiatives and conduct customer journeys to optimise PDP performance, improving key digital KPIs such as conversion, bounce rate, exit rate and average time on task.Collaborate with SEO, merchandising and wider stakeholders to optimise PDP content for natural search, streamline left‑hand navigation, and reduce manual website population.Perform final quality checks on product copy, titles, imagery and data, ensuring all content meets required standards ahead of launch.Review customer and market data to inform continuous PDP improvements, while responding to ad‑hoc business requests and resolving attribution or customer enquiries to support operational excellence. 

What Youll Get  

People are at the heart of what we do here, so its essential we provide you with the right environment to perform at your very best. Lets talk lifestyle:  

Lets talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.   

What Youll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:  

Excel in fast‑paced digital retail environments with strong prioritisation skills, exceptional attention to detail, and a commitment to operational excellence.Communicate confidently with cross‑functional stakeholders, contributing effectively to collaborative projects and delivering significant operational initiatives on time and to brief.Bring a passion for digital retail, customer‑centric experience design, and continuous optimisation of digital journeys to positively impact key KPIs.Approach challenges with an entrepreneurial mindset, maintaining a positive, solutions‑focused attitude while problem‑solving and strategising for commercial benefit.Demonstrate 1–2 years of hands‑on experience improving front‑end customer experiences, driving measurable digital performance outcomes, and leveraging PIM/DAM systems where relevant.Possess proven ability to influence digital KPIs through enhancement of product information, navigation, and overall retail experience to deliver market‑leading customer journeys.  

Does this sound like you? Great, because we cant wait to see what youll bring. Youll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, were excited about our future - and were excited to develop yours.   

 

About Primark  

At Primark, people matter. Theyre the beating heart of our business and the reason weve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

 

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.  

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.  

Our fashion isnt one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

 

If you require extra support at any stage of the selection process, please get in touch with our team at [email protected].

REQ ID: JR-4316