SEO Analyst

SEO Analyst: Drive Digital Growth in a Dynamic Retail Environment

This SEO Analyst position at Primark presents a compelling opportunity for a data-driven and innovative marketer to significantly impact the brand's online presence across the UK, Ireland, and United States. If you're passionate about unearthing hidden opportunities and translating insights into tangible improvements in search performance, this role could be an excellent next step in your career.

Key Advantages for Potential Candidates:

• Tangible Impact & Innovation: You'll be directly responsible for identifying gaps and optimizing content, meaning your work will have a clear and measurable effect on website traffic and search visibility. The emphasis on "Innovate, your way" suggests a culture that encourages creative problem-solving and new approaches.
• Growth within a Thriving Digital Function: As part of an expanding Digital team, you'll be in a fast-paced, tenacious, and innovative environment. This offers ample opportunities for professional development and the chance to contribute to a growing area of the business.
• Strategic Collaboration: The role fosters collaboration with key stakeholders, including the SEO Manager, digital trading, and content teams. This cross-functional interaction will provide valuable insights into broader business objectives and enhance your understanding of integrated digital marketing strategies.
• Comprehensive Responsibilities: You'll be involved in the full spectrum of SEO analysis, from keyword research and competitor benchmarking to site audits, performance analysis, and the identification and delivery of new SEO initiatives. This breadth of experience is invaluable for career progression.
• Focus on Employee Well-being: Primark clearly prioritizes its people, offering attractive benefits such as a generous leave allowance (with the option to purchase more), flexible working arrangements, an early Friday finish, and a subsidized cafeteria. These perks contribute to a positive work-life balance.
• Career Development and Ownership: The description emphasizes owning your career and developing in unexpected ways. This suggests a supportive environment where you can take initiative and shape your professional journey.

Key Considerations for Your Career Path:

• B2C SEO Experience is Crucial: With a requirement for 2-3 years of B2C SEO experience, ideally in the digital/retail space, candidates will need to demonstrate a proven track record in this domain. This role is best suited for those who have already established a foundation in consumer-facing SEO.
• Technical Tool Proficiency: A strong understanding and practical experience with essential SEO tools like Google Analytics, Google Search Console, Screaming Frog, SISTRIX, Botify, and SEMrush are vital. Familiarity with these platforms will be key to success in the role.
• Analytical and Actionable Reporting: The expectation is for clear, actionable, and measurable recommendations with defined success metrics. Candidates should be comfortable with data analysis, interpretation, and the ability to translate complex findings into strategic plans.
• Pace and Prioritization: The "fast-paced, tenacious" environment necessitates strong planning, organization, and multi-tasking skills. You'll need to be adept at prioritizing your workload and managing your time effectively to meet agreed-upon timelines.
• Balancing SEO with Business Goals: A key aspect of this role is ensuring content balances SEO performance with broader business objectives. Candidates who can think strategically and understand how SEO contributes to overall commercial success will thrive.

In summary, this SEO Analyst position at Primark offers an exciting opportunity for motivated individuals looking to make a significant impact in a dynamic and growing retail organization. If you possess strong analytical skills, a passion for SEO innovation, and a desire to be part of a supportive and forward-thinking team, this role is well worth exploring.