SEO Intern

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industryTo achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

ROLE PROFILE

JOB TITLE: SEO Intern

FUNCTION: Marketing

SUB FUNCTION: Consumer Experience

CITY & COUNTRY: London, UK

JOB TYPE: Fixed-term role for 6 months

 

ROLE SUMMARY

What are the key objectives and expectations from this role?  

We are looking for a motivated and proactive SEO Intern to join our WEA Digital Team. This role provides hands-on experience in search engine optimization (SEO), content strategy, keyword research, and website performance analysis, working alongside SEO experienced professionals in a fast-paced FMCG environment.

What is the direct impact of this role on the team or organization?

 

Reports to

SEO Executive

Number of Direct Reports

n/a

Core Relationships

Internal – Cross functional teams in DRBU (Marketing Finance / Research/Planning) End markets teams (activation, supply chain, finance) / NPI

External – Communication agencies

Geographic Scope 

Western Europe

Travel Required

N/A

 

As a SEO Intern, you will work on important projects, be given critical tasks, and receive developmental feedback on a regular basis from your manager. You will learn a whole range of responsible marketing fundamentals from experts in this field. You will gain valuable experience, getting to know everything about how SEO affects our wider business and our global presence. And you will build lasting relationships with those around you – forming that all important network for the future.

 

ACCOUNTABILITIES

Assist in optimising website content for search engines, including keyword research and on-page SEO techniques.Support the development and execution of SEO strategies to improve organic traffic and search rankings.Conduct competitive analysis and industry research to identify new SEO opportunities.Monitor website analytics, generate performance reports, and provide insights for improvement.Assist in content creation, including meta descriptions, alt text, and SEO-friendly content blocks.Support the deployment of digital campaigns by ensuring SEO best practices are followed.Stay updated on industry trends, algorithm updates, and best practices in search engine optimisation.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Skills Required

Currently pursuing a university degree (preferably in Marketing, Business, Digital Media, or a related field).Displays strong engagement skills and articulates clearly with strong solid content to support his/her line of thought.Creative, in both thinking & execution. Pushes & drives targets hard. Basic commercial acumenQuantitative skills to work with data sets to identify underlying patterns and insightsVerbal and presentation (slide making & delivery) skills Strong written and verbal communication skillsStructured with strong communication skillsAdvanced Excel and Power Point user

This is an exciting opportunity for a passionate and ambitious intern to gain practical experience in a dynamic industry. If you’re eager to learn and make an impact, we’d love to hear from you!

What we offer you?• We offer a market leading annual performance bonus (subject to eligibility)• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?Were one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.