Senior Manager, Segment Proposition reference: R103918

```html

Opportunity Review: Strategic Messaging Lead, Academic Segments at Elsevier

This role at Elsevier presents a compelling opportunity for experienced marketing professionals looking to drive strategic messaging and value proposition development within key academic segments. If you are passionate about translating complex offerings into clear, customer-centric narratives that empower global marketing and sales teams, this position is designed for you.

Elsevier, a global leader in information and analytics, plays a crucial role in advancing science and improving health outcomes. Joining their team means contributing to solutions that tackle the world's grand challenges and foster a more sustainable future. This specific role is instrumental in Elsevier's transition to a segment-first, customer-led marketing model, offering a chance to significantly impact campaign effectiveness and customer engagement.

Advantages for Candidates:

• Strategic Impact: This role offers a unique opportunity to shape the core messaging that defines Elsevier's value to academic institutions, funders, and governments. Your work will directly influence how complex portfolios are understood and adopted.
• Career Growth in a Dynamic Field: By focusing on customer insight and brand alignment, you'll hone your skills in strategic communications and B2B marketing within the rapidly evolving information and analytics sector.
• Cross-Functional Collaboration: You'll work closely with diverse teams across marketing, sales, and product, fostering a collaborative environment where your influence can drive significant change and improve go-to-market strategies.
• Contribution to a Greater Purpose: Elsevier's mission to advance science and healthcare offers a meaningful context for your work. You'll be contributing to progress that benefits society on a global scale.
• Comprehensive Benefits and Work-Life Balance: Elsevier emphasizes a healthy work/life balance and provides a robust benefits package, including generous holiday allowance, health and wellness programs, retirement plans, and opportunities for personal and professional development.

Key Considerations for Candidates:

• Extensive Experience Required: The role calls for a minimum of 7-10 years of experience in B2B marketing, strategic communications, brand management, or customer insights. Candidates with a proven track record in developing messaging for enterprise buyers and complex portfolios will be well-suited.
• Translational Skills: A key requirement is the ability to translate technical or complex information into clear, benefit-oriented narratives that resonate with specific audiences. Experience in research, education, SaaS, or data-driven industries is highly valued.
• Influence and Collaboration: Success in this role hinges on strong cross-functional collaboration and the ability to lead through influence. Candidates should be adept at building consensus and driving alignment across teams.
• Strategic Thinking: A strategic approach to messaging development is essential. This includes balancing audience insights, brand strategy, and commercial objectives to create compelling and effective communication frameworks.
• Understanding of Academic Ecosystems (Preferred): While not strictly required, familiarity with academic institutions, research funders, or public sector buyer needs will provide a significant advantage, allowing for quicker adaptation and more impactful contributions.

This position is ideal for a seasoned messaging strategist who is eager to make a tangible impact on how a leading global organization connects with its academic partners. If you are driven by clarity, customer-centricity, and the power of compelling narrative, this role at Elsevier offers a significant platform for career advancement and meaningful contribution.