Senior SEO Executive reference: R1110129

Unlock Your Potential in the Evolving World of Organic Search and AI with Merkle.

Are you a seasoned SEO professional with a keen eye for the future of search? Merkle is seeking a Senior SEO/GEO Specialist to lead the charge in maximizing organic visibility across both traditional search engines and the burgeoning landscape of generative AI platforms. This is an exceptional opportunity for ambitious professionals to not only refine their existing expertise but also to pioneer new strategies in a rapidly transforming digital environment.

What Makes This Opportunity Stand Out?

• Pioneer Generative Engine Optimization (GEO): This role places you at the forefront of a new era in search. You'll be instrumental in developing and executing strategies for LLM-based visibility, persona testing, and answer optimization, positioning you as an innovator in the field.
• Holistic Organic Visibility: Move beyond traditional SEO. This position encompasses end-to-end organic visibility, integrating advanced keyword strategy, technical optimization, content direction, and cutting-edge AI-driven techniques for a comprehensive approach.
• Strategic Impact and Ownership: You will drive advanced keyword strategy, conduct deep competitive and intent analysis, and be responsible for site architecture and E-E-A-T signal improvements. This is a role where your strategic thinking directly translates into measurable client success.
• Cross-Functional Collaboration: Partner with a diverse range of teams, including product, content, engineering, data, UX, and media. This collaborative environment fosters integrated growth initiatives and ensures your SEO/GEO efforts are aligned with broader business objectives.
• Data-Driven Decision Making: Leverage your analytical skills to monitor performance across both established and emerging channels. You'll be empowered to translate complex data into actionable roadmaps, making a tangible impact on client strategies.
• Career Growth in a Dynamic Industry: With 4-7 years of hands-on SEO experience and exposure to GEO or AI-driven search visibility, you are well-positioned to excel. This role offers continuous learning and development opportunities as you navigate the cutting edge of search technology.
• Brand Reputation and Thought Leadership: Merkle, part of dentsu, is a globally recognized leader with a commitment to innovation and sustainability. Contributing to their integrated growth solutions offers a platform to build your professional reputation and become a thought leader in the SEO/AI space.

Key Considerations for Your Career Path:

• Embrace AI and Emerging Technologies: A genuine curiosity and passion for generative AI platforms, LLM concepts, and emerging search behaviors are crucial. This role requires adaptability and a proactive approach to learning about new AI interfaces and multimodal discovery.
• Strong Analytical and Technical Foundation: While the role is forward-thinking, a solid understanding of traditional SEO principles is essential. This includes deep expertise in keyword research, intent modeling, technical SEO audits, site architecture, structured data, Core Web Vitals, and proficiency with leading SEO tools.
• Communication is Key: The ability to articulate complex technical concepts to non-technical stakeholders is paramount. You'll be a vital bridge between technical SEO/GEO initiatives and business goals.
• Client-Centric Approach: The ultimate goal is to maintain, develop, and exceed client performance targets. A focus on delivering tangible results and providing strategic guidance to clients will be a core aspect of your success.
• Permanent, Full-Time Role: This is a permanent, full-time position offering stability and the opportunity to truly embed yourself within the Merkle team and contribute to long-term success.

If you are a forward-thinking SEO professional eager to shape the future of organic search and AI visibility, this Senior SEO/GEO Specialist role at Merkle presents a compelling opportunity to advance your career and make a significant impact. Join a company that values innovation, sustainability, and empowers its employees to dream big.