Social-by-Design Brands Insights Manager

Job Title: Social-by-Design brands Insights Manager Location: 100ve, London JOB PURPOSE We are seeking a dynamic and strategic Social-by-Design Brands Insights Manager to lead the development and execution of innovative "social-by-design" brand strategies. This role is pivotal in shaping our brand's presence in the beauty and wellbeing world, driving brand equity, and fostering deep consumer connections. You will be instrumental in leveraging social-first insights to create culturally relevant brand experiences and drive tangible business impact. Key Responsibilities will include: Strategic Brand Building Lead the development of comprehensive "social-by-design" brand strategies in close partnership with Consumer & Market Insights (CMI) and Global Brand teams. Ensure the articulation of distinctive brand differentiators and the cultivation of robust brand equity to elevate brand desirability and drive in-market growth. BrandVerse Architecture Architect the "brandVerse" by strategically utilizing social-first insights to inform brand positioning. Instill a profound cultural identity and foster authentic brand resonance that develops deep consumer connection and ignites memorable brand experiences. Communication Strategy & Desirability Drivers Define and codify key desirability drivers, translating them into a cohesive, multi-channel communication strategy that builds long-term brand equity. Business Impact & Social Insights Drive tangible BESS impact by integrating multi-source social-first insights—channel trends, beauty culture, desirability insights, and audience passion points—into strategic brand activations during campaign ideation. Engagement & Content Strategy Identify and leverage pivotal engagement drivers within the beauty and wellbeing social world to create compelling content that builds brand affinity and drives audience interaction. Competitive Analysis & Optimization Lead strategic competitor analysis and identify key performance gaps in BESS measures in priority UL cells. Develop targeted optimization strategies to ensure brand salience and distinction. Best Practice Leadership Establish and lead a global BESS-best-practice sharing program, fostering collaboration and maximizing the impact of strategic insights. SKILLS AND EXPERIENCE REQUIRED Proven experience in brand strategy development, with a strong focus on social media and digital platforms. Deep understanding of social-first insights and their application in brand building. Demonstrated ability to translate consumer insights into impactful brand strategies and campaigns. Strong analytical skills and experience in conducting competitive analysis. Excellent communication and collaboration skills, with the ability to work effectively across multiple teams. Experience within the Beauty and wellbeing market is a must. Desired Skills Expertise in social media analytics and insights platforms. Strong understanding of the emerging trends and consumer drivers in the B&W world. Creative thinking and problem-solving skills. CMI & Digital Insights experience. NOTES Please apply via this portal as e-mail applications may not be processed and include your Talent Card if possible. By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Sarah Brough on sarah.brough@unilever.com WHAT WE OFFER Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com). Relocation to the UK Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions. We are one of the world largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.