Sr Manager Segment Strategy

Unlocking Strategic Growth: A Review of the Sr. Manager, Segment Strategy Opportunity at Elsevier

For ambitious marketing professionals seeking to make a tangible impact within a globally recognized leader in information and analytics, the Sr. Manager, Segment Strategy role at Elsevier presents a compelling career opportunity. This position is pivotal in shaping how Elsevier connects with and serves its vital audience of academic leaders and funders, driving growth and relevance for the organization and ultimately, contributing to advancements in science and healthcare.

At its core, this role is about strategic foresight and data-driven execution. You will be instrumental in defining and refining how Elsevier understands its institutional audiences, developing sophisticated segmentation models that guide marketing efforts. The ideal candidate will thrive in an environment that leverages deep market insights to inform actionable go-to-market (GTM) strategies. This isn't just about campaigns; it's about embedding a customer-first, audience-led approach into the fabric of marketing planning and execution.

Key Advantages for Candidates:

• Strategic Impact: Directly influence the direction of marketing strategies for a critical segment of Elsevier’s business. Your work will be central to how the company prioritizes and engages with key institutional partners.
• Data-Driven Decision Making: This role offers a fantastic opportunity to hone your analytical skills, translating complex data into clear, actionable strategies that demonstrably drive engagement and ROI.
• Cross-Functional Collaboration: You will have the chance to partner with a diverse range of teams, including field marketing, marketing operations, and analytics, fostering a holistic understanding of the business and building valuable professional networks.
• Career Development: With 7-10+ years of experience expected, this role is ideal for seasoned strategists looking to lead significant initiatives. The emphasis on capability building and embedding segmentation within the broader marketing organization suggests ample opportunities for mentorship and skill enhancement.
• Meaningful Contribution: Elsevier's mission to advance science and improve health outcomes provides a powerful context for this role. Your work will directly support progress on global challenges and a more sustainable future.
• Global Reach and Local Nuance: The opportunity to develop strategies that cater to diverse academic, government, and funder segments, while also supporting regional localization, offers a rich and dynamic strategic landscape.

Key Considerations for Candidates:

• Navigating Complexity: The description highlights the need to operate effectively in complex B2B environments and to make decisions with incomplete information. Candidates should be comfortable with ambiguity and possess strong problem-solving skills.
• Influence and Alignment: Success in this role hinges on the ability to influence and align stakeholders across different functions and geographies. Strong communication and interpersonal skills are paramount.
• Translating Insights: A key requirement is the ability to translate complex audience insights into practical, executable marketing plans and resource allocations.
• Proven Track Record: The expectation of 7-10+ years in strategic marketing, segmentation, or GTM planning suggests that candidates with a demonstrable history of developing and implementing successful strategic frameworks will be highly valued.
• Domain Familiarity (Preferred): While not always mandatory, prior experience with research institutions, academic stakeholders, or funding/government environments would be a significant asset, allowing for quicker ramp-up and deeper strategic contributions.

This Sr. Manager, Segment Strategy position is more than just a job; it's an invitation to shape the future of how a global leader in information and analytics engages with its most important partners. For those who are analytically minded, strategically driven, and passionate about contributing to scientific and healthcare progress, this role offers a rewarding and impactful career path.