Strategic Media Planning Lead - Leeds (Leeds, GB)

Join our dynamic in-house media planning team at Arla Foods UK as a Strategic Media Planning Lead!

If you're an experienced media strategist who thrives in any channel, has a passion for crafting impactful campaigns, and is excited about shaping the future media strategy for iconic brands like Lurpak and Cravendale, we want to hear from you!

How you will make an impact

You'll be at the forefront of developing and executing innovative media strategies that will change the way a £1Billion pound branded business goes to market!! leveraging your expertise to deliver exceptional results for our brand teams.

Develop and implement comprehensive media plans across various channels, including digital, AV, Out of Home, etc, while supporting the roadmap of development for retail media networks. Identify the most appropriate consumers through media insights, competitor benchmarking, and a test-and-learn agenda to stand out in the noisy consumer world. Collaborate with brand teams and creative departments for seamless campaign execution, while managing media budgets and ensuring efficient resource allocation. Optimize the impact of a high-performing media planning function in both the short and long term to maximize branded growth ambitions. Monitor campaign and annual brand advertising performance, examine data, make data-driven recommendations, and stay up-to-date with the latest industry trends and technologies.

What will make you successful

To be successful in this role, you will need to bring a wealth of experience and skills to the table. With proven experience in media planning and a strong understanding of omnichannel media executions, you will be adept at navigating various media landscapes.

Your team management experience will enable you to bring out the best in both individuals and high-performing teams. Proficiency with media planning software and tools will be essential, as will your excellent logical and problem-solving skills.

Strong communication and interpersonal skills will allow you to build rapport with a broad range of colleagues, fostering collaboration and innovation. Above all, your passion for delivering results and your desire to work in a fast-paced, dynamic environment will drive your success and make you an invaluable asset to our team

What do we offer

· Market appropriate salary (Salary discussed at application stage)

· Variable Pay (up to 20% bonus)

· Bupa healthcare

· 26 days holiday + Bank Holidays

· Employer pension matched up to 6%

· X4 annual salary life assurance cover

· Flexible Benefits- Option to purchase additional holidays, reward gateway scheme- discounts with various retailers via my benefit platform.

· Strong career development & training (internal and external training)

Would you like to apply?

To join our team as a Strategic Media Planning Lead and help shape the future of our brand activations through the most effective media channels, please submit your CV and covering letter to Senior Talent Partner, Rachel McDaid. Applications will be reviewed on an ongoing basis, and the advert may be removed once we find the right candidate, so don't hesitate and apply today!

Please note we are not partnered with any recruitment agencies for this role. We kindly ask that recruitment agencies do not submit CVs on behalf of candidates for this role, as these CVs will not be considered under the agency ownership and if Arla does progress with any such candidate, this will not amount to acceptance of the agency's terms. We encourage interested individuals to apply directly through our official channels.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.

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