The history of the Campari Group began in 1860, when the wine merchant Gaspar Campari created an unmistakable red aperitif.
Today, the group's product portfolio includes more than fifty brands, distributed in approximately 190 countries/regions around the world.
The spirit is not only liquid. It also represents the identity and history behind it: the faces, lives, people, and places that contribute to brand building, until it is widely known on a regional or even global scale.