AVP- Payments Marketing -Citi Services

Unlock Your Marketing Potential: A Deep Dive into the Franchise Marketing Specialist Role

Are you a seasoned marketing professional with a passion for driving impactful strategies and shaping consumer engagement? This Franchise Marketing Specialist role offers a compelling opportunity to elevate your career within a dynamic and influential organization. Designed for individuals who thrive on complex challenges and possess a strong blend of strategic thinking and hands-on execution, this position is a gateway to significant professional growth.

This is more than just a job description; it's a blueprint for a career that demands expertise, leadership, and a commitment to excellence. We invite you to explore the advantages and key considerations that make this role a truly valuable prospect for ambitious marketing professionals.

Why This Role is a Career Game-Changer:

• Strategic Leadership & Impact: You'll be at the forefront of developing and executing marketing strategies that directly support financial targets and customer engagement across multiple products and services. This isn't about incremental changes; it's about driving significant outcomes and influencing business direction.
• End-to-End Marketing Ownership: From segmentation and positioning to creative management and agency partnerships, you will own critical aspects of the marketing lifecycle. This comprehensive involvement ensures a holistic understanding and mastery of marketing disciplines.
• Multi-Channel Expertise: This role requires you to navigate and master both traditional and digital marketing channels. You'll be instrumental in developing creative and contact strategies that resonate across diverse platforms, broadening your skill set and market reach.
• Operational Excellence: Beyond strategy, you'll manage essential marketing operations, including legal and compliance reviews, budgeting, and spend optimization. This ensures a well-rounded business acumen and practical experience in operational efficiency.
• Collaborative Environment: You'll work closely with product owners, delivery teams, and potentially other functions, fostering strong partnerships for seamless campaign execution. This collaborative approach is crucial for success in a highly integrated business environment.
• Risk Management & Ethical Practice: This role places a strong emphasis on assessing risk and upholding the firm's reputation. You'll develop a keen understanding of compliance, ethical judgment, and transparent issue management, skills highly valued in today's corporate landscape.
• Leadership & Mentorship: The opportunity to assume informal or formal leadership roles and contribute to coaching and training new recruits provides a platform to develop and demonstrate your leadership capabilities.

Key Considerations for Your Career Path:

• Experience Depth: With a requirement of 5-8 years of marketing or product marketing experience, this role is ideal for professionals who have a solid foundation and are ready to take on more complex responsibilities. Your past achievements in shaping communications with a customer-centric approach will be highly valued.
• Analytical Acumen: The ability to filter, prioritize, and validate complex information from multiple sources is paramount. A strong analytical background, particularly in digital marketing and data analysis, will be a significant asset.
• Influencing & Collaboration: Success hinges on your ability to influence decisions and collaborate effectively across various functions and stakeholders. Developing strong communication and diplomatic skills will be key to navigating a potentially matrixed organization.
• Agency Management: Experience working with and understanding the creative agency process is crucial, as you will be managing these relationships to achieve marketing objectives.
• Results Orientation: A passionate and results-oriented mindset, coupled with the ability to work independently, will drive your success in this role.
• Education: A Bachelor's/University degree or equivalent experience is required, providing a strong academic foundation for the role.

The Franchise Marketing Specialist position is designed for an individual who is ready to make a significant impact, hone their leadership skills, and contribute to the strategic direction of a prominent organization. If you possess a blend of strategic thinking, operational expertise, and a passion for marketing excellence, this opportunity offers a rewarding path for your career advancement.