Sales Performance Manager

Nissan UK: Sales Performance Manager - Field Based (Yorkshire) Opportunity Review

This review aims to provide potential candidates with a clear understanding of the Sales Performance Manager role within Nissan UK, highlighting key advantages and considerations for career progression.

Nissan UK, operating as the Sales & Marketing Headquarters for Nissan in the UK, offers a dynamic and stimulating environment for professionals dedicated to shaping the future of mobility. The company's commitment to excellence in sales operations and distribution, coupled with a focus on innovation, connectivity, and electrification, presents an exciting platform for ambitious individuals.

Key Advantages for Candidates:

• Impactful Role: As a Sales Performance Manager, you will play a crucial role in maximizing the performance of the dealer network. This involves building strong relationships, developing comprehensive plans to improve volume, market share, profit, and customer experience, and directly contributing to Nissan's success in the UK marketplace.
• Autonomy and Experience: The role offers significant autonomy, allowing you to take ownership of your territory and drive results. You will gain invaluable experience in managing dealer relationships, implementing sales and marketing strategies, and influencing senior dealership staff.
• Career Development and Support: Nissan firmly believes in investing in its employees. You will benefit from comprehensive career development opportunities, learning resources, and a wide array of employee benefits. This includes an attractive car ownership scheme, flexible working practices, health and wellbeing offerings, and a flexible benefits scheme that allows you to tailor benefits to your lifestyle.
• Exposure to Innovation: Be at the forefront of defining how Nissan shapes the future of mobility, with a strong emphasis on electrification and connectivity.
• Diverse and Inclusive Environment: Nissan fosters a diverse and inclusive workplace, encouraging employees to bring their "best-self" to work, regardless of background. Partnerships with organizations like Pride 365 and Valuable 500 underscore their commitment to creating a welcoming and understanding environment.
• Field-Based Flexibility: The role is field-based, offering a degree of flexibility in your day-to-day work environment, with a focus on the A1/M1 corridor in Yorkshire.
• Performance-Based Rewards: The role includes a VCS [bonus] component, recognizing and rewarding strong performance.

Key Considerations for Candidates:

• New Car Retail Environment Expertise: A strong understanding of the new car retail environment, including relevant KPIs and processes, is mandatory. You should be comfortable influencing senior dealership staff, even in challenging business conditions.
• Sales Performance Metrics: The role is heavily focused on driving key sales metrics, including registrations, wholesales, market share (private, business, and Motability), and maximizing model-specific market share.
• Customer Quality Focus: A significant aspect of the role involves driving Customer Quality scores through dedicated action planning and progress monitoring.
• Stock Management: Responsibility for dealer stock management to ensure the right mix is available for local markets is a key duty.
• Reporting and Forecasting: You will be responsible for reporting and forecasting to the Regional Performance Manager, requiring strong analytical and communication skills.
• Strategic Implementation: This role requires the ability to effectively implement Nissan Motor (GB) Ltd's commercial strategies, including campaigns, new model launches, and dealer-focused initiatives.
• Compliance and Support: Ensuring dealer compliance with internal programs and supporting the Regional Performance Manager in managing dealership operations, including profitability and After Sales, are integral parts of the role.
• Collaboration: Close collaboration with Aftersales Area Managers is expected to understand and improve service department performance.
• Desirable Experience: While not mandatory, previous exposure to Sales Operations, Used Cars, Aftersales, Fleet or Leasing, with a strong dealership focus, would be highly beneficial. An understanding of dealership financial KPIs and Profit & Loss statements is also desirable.
• Proactive Preparation: The "Preparation for role/ proactive tasks" section outlines a comprehensive onboarding and learning path. Candidates who are proactive in shadowing, attending meetings, and building an understanding of key systems and industry metrics will be well-positioned for success.

This Sales Performance Manager position at Nissan UK offers a compelling opportunity for experienced professionals looking to make a significant impact within a leading automotive brand. The combination of strategic responsibility, autonomy, comprehensive support, and a focus on future mobility trends makes this a role worthy of serious consideration for those seeking to advance their careers.