Brand Manager (Weybridge, United Kingdom)

About us

At Accolade Wines, our purpose is to enrich everyday moments through our amazing wine brands.

As one of the world’s leading wine companies, our award-winning portfolio includes loved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Croser, Banrock Station, Mud House, Jam Shed, Tatachilla, Brookland Valley and many more.

The driving force behind our business is our people, their expertise, their passion and their professionalism. With over 1,400 dedicated employees in Australia, the UK, Europe, Asia, South Africa, New Zealand and North and South America, it is our teamwork that sets us apart.

About the role

Reporting to the Marketing Manager, this role will help co-create and execute our branded activation plans to accelerate the portfolio growth across Europe including (Events, sponsorship, Digital, Social, Experiential, NPD, PR and POS).

Please note that this is a Maternity Cover fixed term contract (12 months).

Key responsibilities include:

Strategy and planning: • Supports annual planning cycle for branded portfolio • Acts as the bridge between global brands and the business to ensure regional needs are met

Execution of brand action plan: • Maintains open communication with the sales team and trade marketing, to ensure smooth translation of brand strategy into market execution • Completes activity analysis and report preparation for evaluation of marketing spend • Maintains the Global brand guidelines, image database, tasting notes and various administration functions which support products and regional stakeholders. • Recommends any corrective actions if necessary and adapt the action plan accordingly to ensure brand objectives are met

Tracking and enhancing performance: • Manages the brand A&P including processing all invoices, managing monthly phasing & forecasting, activity monitoring and communication of any issues. • Assists in managing projects involving product supply, allocations, mandatories and artwork approvals

Insights and knowledge : • Works with external data sources to understand market and competitive insights • Evaluates brand activation to deliver commercial insight / ROI behind our activation • Shares local insights with global teams during monthly WIPs

What you'll bring:

• 3-4 years of experience within marketing team

Behaviours

• Solid experience planning and delivering marketing-related activity • Strong communication skills as you will be managing multiple stakeholders both internally & externally • Ability to prioritise tasks effectively based on what will make the biggest difference • A positive & proactive attitude • Ability to work under pressure and at pace, as such you will need a certain level of resilience • Ability to work well within a team • Rigorous & thorough – you like to deliver plans at certain level without compromising timeliness • Budget management - you will be responsible for owning the A&P tracking • Must be able to plan effectively to deliver marketing activity in a timely manner • Ability to complete administrative tasks and responsibilities aligned to brand strategy • Ability to mine through customer, consumer and shopper insights to understand the brand’s opportunity and challenges • Agency management

What you can expect:

Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.

You will also have access to:

• Wine allowance and access to unique wine specials • Flexible working (Up to 2-3 days working from home) • Paid Parental Leave • Start your weekend early with our Fast Friday finishes! • Loyalty Leave • Accolade Wines Anniversary day off • Go Beyond Day - making a different in your local community • Access to an extensive online learning library • Employee Assistance Program • Various exclusive employee discounts

Want to find out more? Watch us in action here: https://www.youtube.com/watch?v=gRtn17Hgz8M

Sound like your kind of drop? Apply now.

At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture.

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