CRM Executive - 12 month FTC

Unlock Your Potential as a CRM Executive at Nando's: Crafting Connections for Lasting Happiness

Nando's, a brand celebrated for more than just its delicious PERi-PERi, is on an inspiring journey to "Create Lasting Happiness." This mission extends to their people, customers, and communities, stemming from their vibrant origins in Johannesburg, South Africa. If you're passionate about building meaningful customer relationships and driving business growth through strategic communication, this CRM Executive opportunity within the Nando's CRM Team could be your next impactful career move.

This role offers a compelling blend of creative execution and data-driven optimization, focusing on developing powerful customer communications across email, push notifications, and in-app channels. You'll be instrumental in shaping messages that foster strong connections, encourage valuable customer behaviours, increase ordering frequency, and ultimately, boost customer retention.

Key Advantages for Aspiring CRM Professionals:

• Strategic Impact: You'll play a pivotal role in planning and executing CRM campaigns and automated communications, directly contributing to customer objectives and business growth. This is a chance to see your strategic input translate into tangible results.
• Data-Driven Optimization: A strong emphasis on "test and learn" and optimization means you'll hone your analytical skills by interpreting results, drawing conclusions, and making data-backed recommendations for A/B testing and campaign improvements.
• Creative Collaboration: Partnering with the Brand Communications team, you'll have the opportunity to contribute to engaging email copy and designs, ensuring all communications are on-brand, valuable, and deliver a brilliant customer experience.
• Audience Segmentation Mastery: Develop and implement sophisticated audience segmentation strategies to ensure the delivery of highly relevant and engaging content to the right customers at the optimal time.
• Continuous Learning & Trend Awareness: Nando's encourages staying ahead of the curve. You'll have the opportunity to research competitor trends, glean insights, and contribute to the evolution of their CRM strategy.
• Career Growth & Development: This role presents a fantastic opportunity to grow your marketing and management skills within a business that values its people and is committed to supporting individual potential.
• Hybrid Working Environment: Enjoy the benefits of a hybrid model, with 3 days per week in their vibrant Putney office, offering a balance between focused work and collaborative team interaction.
• Purpose-Driven Culture: Join a company with strong purpose and values, dedicated to making a positive cultural and societal impact.

Key Considerations for Your Career Path:

• Experience Foundation: Ideally, you'll bring 1-2 years of experience in a CRM role and a solid understanding of general marketing principles, particularly in digital customer communications.
• Organisational Prowess: The ability to manage multiple projects simultaneously, work efficiently under tight deadlines, and prioritize tasks effectively will be crucial for success.
• Attention to Detail: A meticulous approach to testing communications and a keen eye for creative design are essential to ensure accuracy and an exceptional customer experience.
• Collaboration & Communication Skills: As you'll be working with various teams, strong communication and collaboration skills are vital for building effective cross-functional relationships.
• Data Aptitude: A strong comfort level with data, including interpreting it to unlock insights and optimize performance, is highly valued.
• Adaptability & Resilience: The role involves a dynamic environment, so a calm demeanor under pressure and a proactive approach to problem-solving will serve you well.
• Tool Familiarity (Preferred): While not essential, experience with CRM platforms such as Iterable, Braze, Emarsys, or Dot Digital would be a significant advantage.

This is more than just a job; it's an opportunity to be part of a brand that prioritizes people and fosters genuine connections. If you're ready to make a significant contribution to Nando's mission of creating lasting happiness, this CRM Executive role is an excellent platform for your continued professional growth.