Consumer & Shopper Insight Manager

## Uncover Your Potential: Consumer & Shopper Insight Manager Opportunity with HEINEKEN UK

This is an exciting opportunity for a driven and commercially astute Insight professional to join HEINEKEN UK, a leader in the drinks industry, and play a pivotal role in shaping brand and category strategies. Based in vibrant London, this permanent position offers a blend of office and home working, a competitive salary, and a comprehensive benefits package.

The Consumer & Shopper Insight Manager will be instrumental in providing clear, actionable insights that drive decision-making across the Beer business unit and Off-Trade shopper teams. This role offers a unique chance to embed consumer thinking at the heart of strategic initiatives, from campaign evaluations to brand positioning and shopper journey mapping.

Advantages for Potential Candidates:

• Impactful Role: You'll be a key partner in shaping brand and category strategy, directly influencing the success of some of the UK's most beloved beer brands.
• Cross-Functional Collaboration: This position fosters collaboration with various teams, including media, brand, category, and shopper insights, providing exposure to a wide range of business functions.
• End-to-End Research Ownership: You'll have the opportunity to manage research projects from scripting and fieldwork through to reporting, ensuring a deep understanding of the entire insight generation process.
• Focus on Innovation: HEINEKEN UK is a leader in low and no alcohol innovation and is investing in new technologies, offering a forward-thinking and dynamic work environment.
• Career Development: The company embraces learning and growth, with anticipated scope for development within this role. They encourage candidates to apply even if they don't meet every single listed requirement, valuing a thirst for learning.
• Hybrid Working: Enjoy a balanced approach to work with a hybrid model, offering flexibility and a positive work-life integration.
• Attractive Benefits Package: Beyond a competitive salary and performance bonus, you'll receive comprehensive benefits including private medical healthcare, strong pension contributions, generous holiday allowance, and even a monthly case of HEINEKEN's delicious products!

Key Considerations for Your Career Path:

• Experience Required: A strong foundation of 5+ years in insight or planning, ideally with experience across both agency and client-side environments, is essential.
• Commercial Acumen: The role demands a good understanding of commercial drivers, the trade environment, and competitive dynamics. Your ability to translate data into commercially grounded recommendations will be critical.
• Research Expertise: A solid grasp of various research techniques and their practical application to real business questions is a must.
• Communication Skills: You'll need to simplify complex data into compelling narratives that influence senior stakeholders.
• Proactive and Organised: This role requires excellent stakeholder management skills and the ability to proactively drive insight generation and delivery.
• Brand Planning Experience: Proven experience in brand planning and a track record of using insight to drive brand agendas will be highly valued.
• Dynamic Industry: Working within the fast-paced FMCG/CPG sector, particularly the alcohol industry, requires adaptability and a keen understanding of evolving consumer trends.

This Consumer & Shopper Insight Manager role at HEINEKEN UK presents a compelling opportunity for an ambitious individual looking to deepen their expertise, influence strategic direction, and contribute to the growth of a world-class drinks business. If you possess a curious mind, a commercial edge, and a passion for understanding consumers, this could be the perfect next step in your career journey.