Customer Targeting Manager

Are you a data-driven professional looking to make a significant impact on the future of banking? Barclays is seeking a highly skilled Customer Targeting Manager to join their dynamic team and play a pivotal role in evolving their digital landscape.

This is an exciting opportunity to leverage your expertise in data selection and customer targeting to ensure the right customers receive the most relevant communications. You'll be instrumental in shaping how Barclays engages with its customer base, driving business success through precise and insightful targeting strategies.

What's in it for you?

As a Customer Targeting Manager at Barclays, you will gain:

• Strategic Influence: Directly contribute to shaping Barclays' digital banking evolution by influencing customer targeting strategies.
• Data Mastery: Utilize advanced tools like SAS and SQL to perform complex data selection and analysis, refining your technical skills in a challenging environment.
• Cross-Functional Collaboration: Work closely with various data functions and business units, honing your communication and stakeholder management abilities.
• Impactful Reporting: Design, develop, and maintain critical management reports and dashboards that provide actionable insights to drive decision-making across the organization.
• Career Development: This role offers significant opportunities for growth, particularly if you demonstrate leadership potential. You'll have the chance to advise on policy, lead complex tasks, and mentor team members.
• Financial Services Exposure: Gain invaluable experience within the robust and dynamic financial services sector.
• Structured Environment: Operate within a highly controlled environment with well-defined processes and rigid timelines, fostering a strong sense of discipline and attention to detail.

Key Considerations for Aspiring Candidates:

To thrive in this role, candidates should possess:

• Robust Technical Foundation: Strong proficiency in SAS and SQL is essential for effective data selection and manipulation.
• Data Infrastructure Acumen: Experience working within complex data infrastructural environments is crucial for understanding and navigating the data landscape.
• Meticulous Attention to Detail: The ability to ensure flawless delivery under tight deadlines and within stringent processes is paramount for success.

While not strictly required, the following skills will be highly advantageous and set you apart:

• Exceptional Communication: The ability to effectively collaborate with diverse data functions and confidently communicate technical insights to non-technical stakeholders is a significant asset.
• Financial Services Background: Prior experience in the financial services industry will provide a strong understanding of the sector's unique demands and opportunities.
• Campaign Selection Expertise: Familiarity with campaign selection processes will allow you to hit the ground running and contribute immediately.

Candidates will be assessed on critical skills such as risk and controls, change and transformation, business acumen, strategic thinking, and digital/technology expertise, in addition to job-specific technical skills. This role is based in Northampton.

Barclays fosters a culture built on its core values of Respect, Integrity, Service, Excellence, and Stewardship, complemented by the Barclays Mindset of Empower, Challenge, and Drive. If you are a motivated individual with a passion for data and a desire to contribute to a leading financial institution, this opportunity could be an excellent next step in your career journey.