Digital Analyst - Maternity cover

University of East London

Founded in 1898, we at the University of East London (UEL) are proud to change lives through education. Our goal is to advance industry 5.0 careers-first education and provide a clear path to the jobs and opportunities of the future. We’re committed to driving diversity in the 5.0 talent pipeline, working in partnership to promote talent wherever it is found and creating a balanced, inclusive, and green future.

But we can't achieve this goal alone. We need forward-thinking, innovative, and curious individuals like you to join our community and help us craft our future. As part of our team, you'll have the opportunity to work with a diverse range of people who share your passion for creating positive change. We’re an inclusive and welcoming community that is constantly moving forward, never satisfied with the status quo.

The Department (External Relations Directorate)

We have built an External Relations Directorate that has brought together an integrated Communications & Engagement and Student Recruitment & Marketing service. The directorate is made up of several teams including Communications & Engagement, Marketing, Recruitment and Conversion, Outreach and Access, Change and Transformation (Design and Digital), Events and Advancement and the International Office.

We are looking for team members who will be part of embedding an innovative practice and a digital first mindset within our External Relations Directorate. We seek individuals who not only enjoy working in an agile environment but also demonstrate a willingness to embrace new technology and transformational change. Together, we aim to cultivate a culture of 'continuous new', staying updated with emerging technologies and best practice across the. 

Job Purpose

The post holder will deliver research and analysis activities that inform the effective strategic and day to day use of digital channels for student recruitment and reputation management. 

They will provide specialist professional advice and guidance to colleagues within the wider External Relations Directorate and deliver insight to ensure our activities across the digital channels are targeted and measured effectively. They will work closely with the Marketing and Web teams to ensure we are effectively tracking and reporting on user behaviour and campaigns. 

 To find out more, contact Chris Howard, Head of Digital at c.howard@uel.ac.uk

Essential Experience

High level user of Google Analytics and Google Tag ManagerExperience of producing analytics reports and dashboards using data visualisation tools e.g. Looker studioExperience of interpreting data to deliver actionable insights against organisational KPIs and campaign objectivesExperience of developing and implementing a measurement framework for digital activityExperience of undertaking and reporting on ROI analysis for digital marketing activity

 About You

The ideal candidate will have strong skills in Google Analytics and Tag Manager, and be able to use these tools to ensure we have the correct triggers, events and conversions setup to track digital campaign success. They will also have experience in creating engaging dashboards (using software such as Looker Studio) to present findings and provide actionable insights to stakeholders. Previous experience or knowledge of the higher education sector is desirable but not essential.

Benefits Package

Here at UEL we understand it’s about more than just a salary. It’s about the entire package on offer along with our outstanding work environment and inclusive culture. We know the market rates for this vacancy and will offer a genuinely competitive salary DOE.

We care deeply about your wellbeing, and you can find our benefits here: https://uel.ac.uk/benefits-professional-services-positions 

Equal Opportunities

UEL is an inclusive equal opportunities employer and are proud of our Equality, Diversity, and Inclusivity achievements, including: zero gender pay gap, members of Stonewall and have won Athena Swan awards. We expect all employees of UEL to accept our EDI policy and will not tolerate discrimination in any form.

So, if you’d like to take your career to the next level with us here at the University of East London and are inspired by our environment and committed to success, we want you to apply today!

Closing Date: 27 Mar 2025

Team: Support - UELPS Ltd

Salary: £39,274 to £44,655 per annum inclusive of London Weighting