Digital Manager: Proactive Engagement - Optimisation

Embark on a dynamic career as a Digital Manager: Proactive Engagement, where your expertise in optimization will drive significant impact. This pivotal role sits at the exciting nexus of marketing strategy, advanced analytics, and continuous improvement. You will collaborate closely with the Optimisation Manager to architect and execute a comprehensive roadmap of A/B testing and optimization initiatives, directly aligning with stakeholder demands and business objectives. Your analytical prowess will be instrumental in providing critical data, research, and actionable insights throughout the A/B testing lifecycle across both COUK and secure channels, ultimately fostering enhanced engagement and driving solution adoption.

Key Advantages for Candidates:

• Strategic Impact: Play a crucial role in shaping and implementing optimization strategies that directly influence customer engagement and business growth.
• Cross-Functional Collaboration: Work with diverse teams including design, product, and marketing, offering a holistic view of the business and enhancing your communication and influencing skills.
• Data-Driven Decision Making: Leverage advanced analytics tools to derive meaningful insights and present them compellingly, honing your analytical and storytelling abilities.
• Career Development: This role offers opportunities to develop a deep understanding of how conversion improvements translate into tangible business KPIs and revenue gains, a critical skill for career advancement.
• Location Flexibility: With opportunities in London (1CP), Glasgow, Knutsford, and Northampton, you have the flexibility to choose a location that best suits your career and lifestyle.
• Purpose-Driven Role: Contribute to the bank's long-term success and competitive edge by driving innovation that meets customer needs, aligning your work with a broader organizational purpose.

Key Considerations for Your Career Path:

• Technical Proficiency: A solid understanding of A/B testing principles is essential. You'll be expected to have hands-on experience designing and executing tests on digital assets, including landing pages, CTAs, creative elements, and user flows, with the goal of optimizing conversion rates.
• Tooling Expertise: Proficiency in using analytics platforms like Adobe Analytics and Adobe Target (or similar) is a strong requirement. Your ability to build and interpret dashboards, analyze results, and present actionable insights will be regularly assessed.
• Analytical Acumen: Experience in conversion funnel analysis is critical. You should be adept at identifying bottlenecks and opportunities for improvement within the customer journey.
• Foundational Coding Skills: A working knowledge of HTML or JavaScript is advantageous, enabling you to better understand technical implementations and collaborate effectively with development teams.
• Business Acumen: The ability to connect optimization efforts to business KPIs and revenue is highly valued. This demonstrates a strategic mindset and an understanding of the broader commercial impact of your work.
• Leadership & Influence: Whether leading collaborative assignments or influencing decision-making, you'll need to communicate complex information clearly and persuasively to stakeholders at all levels.
• Risk & Control Awareness: A strong understanding of risk management and controls is a key aspect of the role, reflecting the responsible nature of the financial services industry.

This role is an excellent opportunity for individuals looking to make a tangible impact in a data-centric environment and grow their careers in digital optimization and innovation within a leading financial institution. You will be encouraged to embody the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship, alongside the Barclays Mindset of Empower, Challenge, and Drive.