E-Commerce Marketing Manager, Reuters (Maternity Cover)

E-Commerce Marketing Manager, Reuters Agency We envisage the successful candidate being based in London (UK). Please note this is 1 year fixed term contract maternity cover role. Reuters News Agency is looking for a talented E-Commerce Marketing Manager to oversee the marketing strategy and execution of campaigns for the Reuters Unified Marketplace, a pictures and video marketplace that enables online transactional sales. With a high volume of transactional sales, the Unified Marketplace revenue will be predominantly marketing-led and you will be responsible for organising, developing, and executing the site marketing plans. You will spearhead the strategies that drive traffic to the site to transact, and then encourage repeat purchases once customers are signed up. This role reports to the Senior Marketing Manager for News Agency Growth. About the Role As our E-Commerce Marketing Manager, Reuters Agency you will: Develop and implement eCommerce marketing strategies to increase traffic to the shopfront and individual items traffic, and conversion to online sales. Utilise SEO strategies to improve website ranking and online visibility. Create and oversee PPC campaigns to acquire new customers. Work across sales, marketing and product teams to align objectives. You'll use your existing knowledge to analyse customer behaviour using data and analytics tools to enhance digital marketing efforts. Design and execute email marketing campaigns to nurture leads and drive repeat purchases. You'll identify product cross-promotion marketing opportunities to increase average order value and will monitor and report on key performance metrics to guide decision making. Stay updated on the latest eCommerce trends and technologies Oversee social media advertising to drive e-commerce sales and ensure high user experience standards by working closely with the product and design teams. Create impactful digital advertising and content marketing assets. Run A/B test to optimize user engagement and conversion rates. Manage and allocate the ecommerce marketing budget for maximum ROI. Write briefs and work closely with 3rd party agencies. You'll also work with Agency customer support and sales on feedback to better understand customer needs. Role objectives: Increase site traffic and engagement Enhance online sales conversion rates Improve SEO ranking and visibility Drive ROI for PPC campaigns Increase repeat purchase, customer lifetime value and average order value Reduce cart abandonment About You To be our eCommerce Marketing Manager you will likely have: Demonstrable experience of working in an e-commerce setting. Demonstrable experience of managing owned digital channels, and experience managing and delivering onsite optimization and website development. Experience in a marketing, data or product role, ideally at a media or publishing company The ability to identify the relevant information required to make a decision and present that information in a concise, logical manner Embody a “test and learn” mentality to drive results Excellent communication skills with the ability to convey complex ideas and generate buy-in from key stakeholders Experience managing multiple projects and stakeholders in a structured and logical way to ensure you’re always delivering the right work at the right time. Please Note: Completed applications must be submitted by 23:59 (GMT) on Sunday 5th April 2025. #LI-KK1 What in it For You? Join us to inform the way forward with the latest AI solutions and address real-world challenges in legal, tax, compliance, and news. Backed by our commitment to continuous learning and market-leading benefits, you’ll be prepared to grow, lead, and thrive in an AI-enabled future. This includes: Industry-Leading Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, and hybrid model, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow challenges and deliver real-world solutions. Our skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Culture: Globally recognized and award-winning reputation for inclusion, innovation, and customer-focus. Our eleven business resource groups nurture our culture of belonging across the diverse backgrounds and experiences represented across our global footprint. Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. Protect yourself from fraudulent job postings click here to know more. More information about Thomson Reuters can be found on https://thomsonreuters.com. Thomson Reuters informs the way forward by delivering trusted content and technology that professionals and institutions need to make the right decisions. We are modernizing the pillars of society through the digitalization of the tax and legal professions, the free press, commerce, and the rule of law, and elevating the way professionals and institutions work. Discover how Thomson Reuters approaches AI innovation as Chief Product Officer David Wong breaks down the essential components.