Global Brand Director, R&I

Global Brand Director, Respiratory - An Impactful Opportunity at AstraZeneca

Are you a seasoned marketing professional with a passion for driving transformative change in healthcare? AstraZeneca is seeking a highly motivated and strategic Global Brand Director to join their dynamic Global Respiratory team. This is a pivotal role that offers the chance to make a significant impact on the lives of patients by leading a fast-growing, blockbuster brand poised to become a top 10 brand within AstraZeneca.

This position presents a unique opportunity to contribute to AstraZeneca's bold ambition: to eliminate COPD as a leading cause of death, eradicate asthma attacks, and achieve clinical remission in immune-mediated diseases. As the Global Brand Director, you will be instrumental in shaping the future of this critical therapeutic area, driving both short-term success and maximizing long-term brand value.

What You'll Do:

In this strategic leadership role, your primary responsibilities will include:

• Developing and refining global promotional strategies to maximize brand impact, employing innovative approaches and embracing transformative ambitions.
• Crafting and executing persuasive promotional materials and campaigns that align with overarching brand strategy, with a strong emphasis on innovative thinking.
• Analyzing business performance and generating strategic insights to optimize brand performance and identify new pathways for growth.
• Representing the brand strategy to senior leaders, ensuring cohesive execution across global markets and fostering a culture of innovation.
• Leveraging competitive intelligence to identify opportunities and threats, positioning the brand for success in a competitive landscape.
• Conducting and utilizing market research and patient insights to deeply understand market dynamics, patient needs, behaviors, and barriers.
• Collaborating intensively with cross-functional teams including Medical Affairs, Commercial, Sales, Market Development, and Advocacy to ensure seamless strategy implementation.
• Playing a crucial role in the preparation and execution of launch activities for product expansions, including new indications.
• Overseeing allocated budgets for programs, ensuring cost-effectiveness and maximum impact.

Key Advantages for Your Career Path:

This role offers exceptional opportunities for professional growth and development:

• High-Impact Leadership: You will lead a flagship brand with the potential to become a top 10 asset at AstraZeneca, offering significant visibility and the chance to shape a product's global trajectory.
• Transformative Healthcare Focus: Contribute directly to AstraZeneca's mission of tackling some of the most pressing unmet needs in respiratory and immune-mediated diseases, making a tangible difference in patient lives.
• Strategic Ownership: You will have the autonomy to develop and implement innovative brand strategies, influencing the direction of a major global product.
• Cross-Functional Collaboration: Work closely with a diverse range of internal teams and external stakeholders, broadening your understanding of the pharmaceutical ecosystem and honing your collaboration skills.
• Innovation and Ambition: AstraZeneca fosters a culture that encourages bold thinking and embraces innovation. This role provides the platform to bring groundbreaking ideas to life.
• Global Reach: Gain invaluable experience in global marketing, understanding and navigating diverse market dynamics.

Key Considerations for Candidates:

To thrive in this role, candidates should possess:

• Extensive Pharmaceutical Commercial Experience: A minimum of 10 years in pharmaceutical commercial roles, with a strong track record in brand strategy development and execution.
• Strategic Acumen: Proven ability to develop and implement brand strategies grounded in deep insights and compelling value propositions.
• Therapeutic Area Expertise: Experience in the respiratory and/or immunology therapeutic areas is highly desirable.
• Market Understanding: A robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
• Financial Proficiency: Demonstrated experience in financial competence and budget management, with a clear understanding of P&L and business drivers.
• Customer Engagement: Experience interacting with external customers such as Key Opinion Leaders and payers.
• Launch Experience: Broad commercial experience, including pre-launch and launch activities.

Desirable skills include strong critical thinking, problem-solving, leadership, influencing, and the ability to navigate ambiguity and manage multiple priorities effectively. Experience working with agency partners to translate strategy into action will also be beneficial.

AstraZeneca is committed to fostering an inclusive and equitable environment. They value diversity and encourage applications from all qualified candidates. This role offers a unique chance to be part of a company that is redefining patient care through scientific innovation and a collaborative spirit. If you are driven by results, fueled by ambition, and ready to make your mark in the pharmaceutical industry, this is an opportunity not to be missed.