Global Marketing Manager Gaviscon

Opportunity Review: Gaviscon Masterbrand Ownership at Reckitt

This presents an exciting opportunity for a seasoned marketing professional to take the reins of a globally recognized Masterbrand within Reckitt's esteemed Category Growth Organisation (CGO). If you're passionate about driving growth for iconic health, hygiene, and nutrition brands and eager to make a tangible impact, this role warrants serious consideration.

Why This Role is a Career Catalyst:

• Brand Stewardship of an Icon: You will be the ultimate custodian of the Gaviscon Masterbrand, shaping its future across all touchpoints. This includes ownership of brand footprint, guidelines, design, purpose, and strategic partnerships.
• Driving Category Growth: The CGO is at the forefront of Reckitt's growth strategy. This role places you at the heart of this engine, tasked with designing and delivering distinctive communications that foster category expansion and societal good.
• Innovation Leadership: You'll be instrumental in leading key innovation projects from initial ideation through to intellectual property (IP) and defining the long-term product pipeline. This is a chance to shape the future offerings of a beloved brand.
• Cross-Functional Collaboration: This position demands close partnership with a diverse range of teams, including Global Brand Directors (GBD), Category Activation (CAP), Insights & Analytics (I&A), Design, Shopper, and Digital. This will broaden your strategic understanding and networking capabilities.
• Global Reach and Impact: As a global role, your strategies and decisions will influence a worldwide market. You'll have the opportunity to see your work translate into measurable business and societal impact.
• Extensive Growth and Upskilling: Reckitt boasts a significant marketing community and a dedicated Category Growth Organization Academy. This environment is designed for continuous learning, offering extensive opportunities for you to grow and upskill throughout your career journey.
• Focus on Purpose: Reckitt's purpose – "to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world" – is deeply embedded in their operations. This role allows you to contribute to a mission that extends beyond commercial success.

Key Considerations for Your Career Path:

• FMCG Expertise is Crucial: The role explicitly seeks individuals with demonstrable outstanding marketing skills developed within the Fast-Moving Consumer Goods (FMCG) environment. If your experience lies outside this sector, it may present a steeper learning curve.
• Brand Equity and Creative Acumen: A strong understanding of brand equity and experience in developing and executing compelling creative and communication strategies are paramount. This is not just about operational execution, but about strategic brand building.
• Navigating a Matrix Organization: Success in this role hinges on your ability to thrive in a matrix structure, working effectively with multiple stakeholders across different functions and levels. Strong interpersonal and influencing skills are therefore essential.
• Performance Marketing and Digital Fluency: Experience in performance marketing and driving sustainable growth through digital channels is a key requirement. You will be expected to develop digital and social strategy frameworks and build the necessary infrastructure for end-to-end campaign delivery.
• Autonomous and Driven: The description highlights the need for an entrepreneurial spirit and the ability to work autonomously. Candidates who are proactive, results-oriented, and can manage their workload with a strong sense of urgency will excel.
• Resilience and Adaptability: Working under pressure and responding to evolving market dynamics will be part of the role. Resilience and the ability to adapt are therefore important attributes.
• Potential for Leadership: While focused on brand ownership, this role offers opportunities to be an "active leader" within the Global CGO team, exciting teams and sharing the power of Reckitt's brands.

In summary, this Gaviscon Masterbrand role at Reckitt offers a significant platform for experienced marketing leaders to make a substantial impact. It's an opportunity to lead, innovate, and grow within a purpose-driven organization, surrounded by a supportive and developmental environment. If you possess the required FMCG marketing prowess and a passion for building iconic brands, this could be the next pivotal step in your career.