Planning Manager

This review offers a professional assessment of the Planning Manager role at Dentsu, focusing on the advantages and key considerations for prospective candidates. We aim to guide you in evaluating this opportunity for your career development.

Dentsu, a global leader in integrated growth and transformation, presents an exciting opportunity for a Planning Manager. With a rich history dating back to 1901 and a presence in over 145 countries, Dentsu is renowned for fostering innovation and delivering impactful growth solutions for its clients. This role is situated within a world-leading B2B agency, promising exposure to high-profile clients and dynamic team collaboration.

Key Advantages for Candidates:

• Strategic Ownership and Impact: You will take complete ownership of media planning across your client portfolio, from initial brief to campaign optimization. This provides a significant opportunity to directly influence campaign success and demonstrate your strategic capabilities.
• Client Relationship Building: The role emphasizes developing strong, trusted partnerships with client campaign leads. This is a prime chance to hone your client management skills and become a valued advisor.
• Cross-Functional Collaboration: You will work closely with a diverse internal team (analytics, creative, PR) and external media partners. This collaborative environment fosters learning and allows you to understand the broader campaign ecosystem.
• Mentorship and Development: A crucial aspect of this role is guiding and developing an Account Executive. This offers a leadership experience that can significantly advance your own expertise and career progression.
• Innovation and Creativity: Dentsu's commitment to innovation and its reputation for excellence in creative campaigns means you'll be at the forefront of impactful marketing strategies.
• Global Exposure: Being part of a company with a vast international network provides exposure to diverse markets and approaches, enriching your professional experience.
• Focus on Diversity and Inclusion: Dentsu champions diversity and inclusion, creating an environment where varied perspectives are valued and encouraged. They also express openness to discussing flexible working arrangements.

Key Considerations for Your Career Path:

• End-to-End Campaign Management: The role requires proven experience in managing campaigns from beginning to end, including hands-on media planning across various channels (above the line included). Candidates should assess if their current experience aligns with this requirement.
• B2B Demand-Based Experience: While not strictly mandatory, prior experience in B2B demand-based accounts is considered desirable. Candidates with this background may find the role particularly well-suited to their expertise.
• Organizational Prowess: Strong organizational and time management skills are essential for meeting deadlines, managing multiple tasks, and ensuring smooth meeting flows.
• Leadership Potential: The opportunity to mentor and develop junior team members is a significant responsibility. Candidates should consider their interest and aptitude for leadership and talent development.
• Problem-Solving Acumen: The role demands initiative and a confident approach to tackling challenges and developing actionable plans.

In summary, the Planning Manager position at Dentsu offers a compelling opportunity for experienced media professionals looking to take on significant responsibility, drive client success, and develop their leadership skills within a globally recognized and innovative organization. It's a role that rewards strategic thinking, strong execution, and a commitment to team growth.